Aggregate Industries‘ Concrete Rugby initiative, delivered in partnership with the Leicester Tigers Foundation, has surpassed all targets, as it continues its second year of the programme.
Approximately 2,000 young people from Leicestershire have taken part in Concrete Rugby from October 2017 and July 2018; an impressive 81% uplift on last year’s programme.
For more information on Concrete Rugby, click here or search ‘Concrete Rugby’ on Buildingtalk.
This year female participation rose by 36%, with 712 girls completing the six week programme; far exceeding Aggregate Industries’ and Leicester Tigers’ target of 450 females.
Another positive statistic was that nearly 400 black, Asian and Minority Ethnic (BAME) students took part in Concrete Rugby, a 20% rise on the previous year.
Donna Hunt, Head of Sustainability at Aggregate Industries, commented: “The Concrete Rugby initiative has been an excellent way to encourage young people from across the county to become involved in a sport and to be mindful of leading a healthy and active lifestyle.
“In this, our second year of the programme, we’re delighted to have exceeded our targets in getting Concrete Rugby into more schools, reaching even more youngsters to coach them in a range of skills needed both on and off the pitch.”
As part of the wider Concrete Rugby initiative, Aggregate and Leicester Tigers Foundation worked in conjunction with each other to deliver ‘Give Bullying the Boot’; a campaign to help beat bullying in Leicestershire and ‘Get on Your Bike’; an initiative to get youngsters more active via cycling.
Joe Reynolds, Tigers rugby development officer, who runs the Concrete Rugby programme, commented: “It’s been another fantastic year for the Concrete Rugby programme and we’re proud to be able to reach even more pupils.
“We’ve managed to combine sport with key lifestyle messages and lessons for youngsters and received great feedback from parents and teachers alike.”
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