IKO Plc’s #NoMorePotholes campaign tasted success at the recent Construction Marketing Awards, landing the ‘Best Social Media Campaign’ category.
Working with MRA Marketing, the campaign looks at the issues of potholes, including why repairs are often ineffective and a solution to deal with this.
Originally beginning in February 2016, the #NoMorePotholes campaign was built on a year later; with understanding and awareness already generated, the IKO #NoMorePotholes ducks added a new angle to the scheme.
Impressive coverage and substantial social media engagement were the key reasons why the #NoMorePotholes campaign is now an award-winning one.
Judges praised IKO’s campaign, referring to it as ‘an interesting and engaging entry’, also crediting its clever use of a rubber duck as a mascot. Results were ‘excellent’, whilst further plaudits came for how the campaign ‘gained momentum’ and ‘demonstrable results.’
IKO Plc saw its Twitter profile emphatically boom, with followers, mentions and engagement all soaring. #NoMorePotholes and #PotholeOfTheWeek hashtags increased in notoriety, along with Google rankings for these phrases.
All of this helped contractors, merchants, specifiers, editors and other unrelated manufacturers interact with the campaign.
Andy Williamson, IKO UK Group Managing Director, said: “The traditional approach to pothole repair is costly, ineffective, it wastes taxpayers money and it frustrates and endangers road-users. Mastic asphalt is a better, longer-lasting solution that is already being used on crack repairs, resurfacing and more; it could transform UK roads and save money.
“The #NoMorePotholes campaign has been instrumental in getting this message out to the road maintenance market and we are thrilled that our little ducks have been recognised for their hard work!”
IKO PLC (Head Office),
Appley Lane North,
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