Dulux Decorator Centres partners top Darts

This includes all Premier League Darts matches, UK Open, World Matchplay, Grand Slam of Darts and the World Darts Championship.

Dulux Decorator Centres' branding and logos will be used on all marketing materials such as adverts, leaflets, event websites and programmes, as well as video adverts which will be played during matches.

In addition to the PDC sponsorship, Dulux Decorator Centres also currently sponsors World Darts Champion, Adrian Lewis, who has won the past two World Darts Championship titles.

As part of this ongoing commercial partnership, Adrian will showcase the Dulux Decorator Centres' logo on his match shirt during every competition.

Adrian will also continue to support Dulux Decorator Centres throughout the year, making personal appearances at some of the company's biggest events, including the highly coveted Apprentice of the Year final event.

Dulux Decorator Centres' increase in activity within the darts arena comes at a time when the sport's popularity is at an all-time high, and is continuing to grow.

Supporting sport has also become a priority for the company recently, whether it's through professional sponsorships or grassroots initiatives such as its Colouring the Community paint donation scheme, as it understands the importance the role of sport takes amongst its customer base.

Beverley Whitehead, marketing and communications manager at Dulux Decorator Centres, said: 'We are really excited to be stepping up our involvement within the darts arena which has significantly grown in popularity over the last few years.

'Darts is a sport which attracts a high proportion of our target market, and our increased presence at these high profile events throughout the year will help Dulux Decorator Centres continue to engage with core customers'.