New ad campaign for NICEIC
New advertisement campaign
NICEIC has launched a new advertising campaign to promote the use of its contractors to specifiers and consumers.
The new adverts feature a new design and tagline.
The ad campaign will take place over the next nine months and reach a total audience figure in excess of 14 million.
As well as appearing in consumer and trade magazines, the adverts will appear in national newspapers including Daily Mail, The Times, Daily Express and Mail on Sunday.
Mark Smith, head of group marketing at NICEIC, said: “This is the fourth year NICEIC has appeared in the national press, however our approach and the ads themselves have been improved this time round.
“We hope more readers will recognise the NICEIC logo and associate this with a safe electrical job carried out by professionals.
“With more than 24,000 electricians registered with us, NICEIC is the largest voluntary regulatory body in the electrical industry and we work hard to promote them to end users.
“This campaign is a fresh approach to our advertising and will reinforce NICEIC as the name you can trust when it comes to choosing an electrician.”
The NICEIC Live South 2013 conference and exhibition proved to be the biggest and most successful show to date, with over 700 visitors in attendance. Held at the Epsom Downs Racecource, the electrical industry conference was headlined by social housing guru Wayne Hemmingway. A presentation was also chaired by Atkins director, Kevin Freeman who spoke about being the Energy Services Lead for the 2012 London Olympics.
NICEIC training course for electrical contractors, in partnership with Click Scolmore and smart home product specialist iNELS, enables attendees to expand their knowledge of wireless control systems.
NICEIC has launched a new blended-learning course on understanding periodic inspection, testing and certification
Wayne Hemmingway will be speaking about opportunities for contractors in new social housing projects.
The two new NICEIC titles are ’Emergency Lighting Systems to BS 5266’ and ’Domestic Fire Alarms to BS 5839’