The Chartered Institute of Marketing (CIM) has announced the launch of its first sector-specific Marketing Programme for the construction industry.
The new programme involves an internationally recognised CIM qualification, offers training opportunities and can equip professionals with core marketing expertise combined with an understanding of the particular requirements of the industry.
CIM and its Construction Industry Group (CIMCIG) have developed the programme to provide industry insight and ensure that the programme meets the needs of the industry.
The CIM programme has been developed based on research into the Industry carried out by CIMCIG, which highlighted the demand for relevant training and a general disquiet around the level of skills in many marketing teams.
Mike Lomax, Chair of CIM’s Construction Industry Group and a seasoned construction sector marketer, observed: “Worth over £100 billion per year and responsible for 10% of the working population, the construction sector is both hugely significant and individual in character.
“CIM’s new Marketing Programme will provide a solid foundation for junior marketers and individuals in a marketing support role within the construction industry. It will equip them with the practical skills and knowledge they can apply immediately to make a positive impact on their business and industry.”
The programme includes the CIM Level Three Foundation qualification and combines CIM course material with insight, case studies and practical knowledge provided by construction specialists.
Chris Daly, Chief Executive of the CIM, adds: “I am delighted that CIM has partnered with the construction sector to address the marketing skills gap and enable new marketers to gain the right skills and behaviours needed to contribute to the growth of an absolutely vital industry.”
CIM Moor Hall,
Tel: 01628 427244
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