CMA win for MRA Marketing with Door-Stop for Best Digital Campaign

  • 18 Dec 2014

Campaign helped deliver a 23% increase in traffic  

MRA worked with composite door manufacturer Door-Stop on an integrated campaign that delivered an impressive 23% increase in traffic to the Door-Stop website,

Since Door-Stop was sold to Masonite earlier this year, MRA has helped it maintain its profitable and market leading position in what is a fiercely competitive sector.

Steve Bissett of Door-Stop with Jane Evans of MRA Marketing at the Construction Marketing Awards

Martin Dickie, Door-Stop’s Business Unit Director:

“Core to that strategy has been improving the customer experience online. Our sales tools make it much easier for them to generate valuable new leads. Brochure Builder allows customers to design and order their own totally bespoke brochures. And our Sales Manager helps them quote, sell and take payments online.”

Mix of on and off-line initiatives

The campaign used a mix of on and off-line initiatives to create a consistent pipeline of traffic to the Door-Stop website. These included tactical use of social media and PR bursts launched at six-week intervals supported by print and digital advertising, direct mail, promotional videos and PPC. Door-Stop has seen significant increases in conversion rates and customer loyalty with 98% of orders now taken online.

MRA’s Lucia Di Stazio: “This campaign was another great example of how we help our customers grow.”

Visit MRA Marketing's website

 

MRA Marketing
18 Market Street
Wotton-under-Edge
Gloucestershire GL12 7AE

t: 01453 521 621
f: 01453 521 681
e: [email protected]

Leave a Reply

More articles

GEZE

Extra Safety for Extra Care with GEZE in Kent

Extra safety has been incorporated into an extra care housing development for over 55s, courtesy of a GEZE UK natural smoke ventilation system.

Posted in Architectural Ironmongery, Articles, Building Industry News, Building Products & Structures, Building Services, Case Studies, Doors, Health & Safety, Heating, Ventilation and Air Conditioning - HVAC, Posts, Retrofit & Renovation, Security and Fire Protection, Windows

What to expect from Schlüter at Hard Surfaces 2019

Schlüter-Systems Ltd has announced that it will exhibit at this year’s Hard Surfaces Show.

Posted in Articles, Building Industry Events, Building Industry News, Exhibitions and Conferences, news, Posts

ROCKWOOL wins SIG Supplier of the Year award

ROCKWOOL has been awarded the coveted Supplier of the Year title by SIG, distributor of insulation, dry lining and related products.

Posted in Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Insulation, news

Aggregate Industries’ SuperCurve chosen to resurface Port of Liverpool

Aggregate Industries’ new SuperCurve asphalt solution has demonstrated its ability to withstand high-levels of HGV traffic during a recent resurfacing project.

Posted in Articles, Building Industry News, Building Products & Structures, Civil Engineering, Hard Landscaping & Walkways, Landscaping, Posts, Retrofit & Renovation, Sustainability & Energy Efficiency