cmdi

CMDi launches communications effectiveness test

  • 20 Oct 2017

  • Share

CMDi has recently launched the sector’s first communications effectiveness test for Built Environment brands.

The free iTest clarifies which aspects are most in need of improvement and explores how focused you are on your customers’ needs, how clearly differentiated and memorable your messages are, and then provides clear actions for improving cut-through, mindshare, and ultimately preference.

Dianne Lucas, Managing Director of CMDi, comments: “We urge clients to take a more scientific approach to testing their communication effectiveness and undertake as much research as possible. But clients today are so busy, so it’s our job to help them cut to the chase faster with more incisive tools. Because the brutal fact is: in the highly competitive world of construction marketing, your communication spend either makes a difference or it doesn’t.”

The test is can be completed quickly in just three minutes. Users will then receive an instant “incisiveness” score with detailed results.

You can find out more about the iTest here.

Leave a Reply

More articles

Schueco

Schueco UK Excellence Awards now open for entries

Schueco UK are calling on architects, main contractors and specialist contractors to submit entries to the 2019 Schueco Excellence Awards for Design and Innovation.

Posted in Aluminium Products, Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Building Systems, Doors, Posts, Steel and Structural Frames, Walls, Windows

  • Share
Lifestyle Flooring

Amtico Vs Karndean - Lifestyle Flooring take a look

Lifestyle Flooring have taken a look at two popular types of vinyl flooring; Amtico and Karndean, analysing what to consider when choosing between them.

Posted in Articles, Building Industry News, Building Products & Structures, Floors, Interior Design & Construction, Interiors, Posts, Research & Materials Testing, Restoration & Refurbishment, Retrofit & Renovation, Timber Buildings and Timber Products, Wooden products

  • Share
Screen Shot 2019-01-17 at 15.59.27

REHAU introduces 5 videos showcasing first-class service for district heating

REHAU has announced that it will be releasing five new videos demonstrating the various benefits provided by its District Heating division.

Posted in Articles, Building Industry News, Building Products & Structures, Building Services, Heating Systems, Controls and Management, Pipes, Posts

  • Share
Lifestyle Flooring

Engineered Wood Flooring Vs Hardwood Flooring - Lifestyle Flooring investigate

Lifestyle Flooring have taken a look at the essential difference between engineered wood flooring and hardwood flooring, with the intention of it helping people make informed decisions.

Posted in Articles, Building Industry News, Building Products & Structures, Floors, Posts, Research & Materials Testing, Timber Buildings and Timber Products, Wooden products