Crown Paints’ sustainability programme, Earthabalance®, is celebrating a landmark anniversary this year, marking ten years since it was first launched.
The project was created with the aim of reducing Crown Paints’ Greenhouse Gas Emissions and limiting waste to landfills.
A range of initiatives have evolved from the project over the years, including Kick Out The Can which gives householders the chance to return their leftover paint for recycling. This enables Crown to reprocess and donate the paint for community projects, whilst leftover plastic and metal paint containers are sent to be recycled.
Crown Paints is also one of the first companies to measure the carbon footprint of its entire product portfolio and secure six Environmental Product Declarations.
In addition, a partnership with Nimtech has been set up across the Hull and Darwen manufacturing sites to handle waste recovery and recycling services.
The programme has been recognised over the years, winning awards such as National Business Awards Sustainability title, The European Business Awards, the EFF Future Manufacturing Award, and more.
Mark Lloyd, Crown Paints’ Sustainability Manager, said: “Focused on driving financial and operating efficiencies that balance profit, performance and the planet, the programme was devised to create triple bottom line achievements, environmentally, socially and economically. We now report on the steps taken through annual sustainability reports, which give us a clear picture of what we have achieved and what we need to do for the future.”
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