Freefoam coloured roofline and cladding products

Freefoam records surge in demand for coloured roofline and cladding products

  • 14 Sep 2016

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Freefoam has reported an increase in demand for its coloured roofline and cladding products; the company predicts that the ‘colour revolution’ is here to stay.

Colourful options for roofline and cladding products are high in demand; recent trends suggest that homebuilders are frequently looking to specify PVC building products in alternate shades to white.

Injecting elements of colour into a house’s exterior façade is a cost-effective way of creating a contemporary aesthetic. Since the British economy began its journey out of recession, the trend towards colour has grown steadily; colourful roofline and cladding products are now being used in housing projects across the UK.

Coloured roofline and cladding products

Freefoam has experienced an increase in demand for its grey roofline products. Its combined sales of Dark Grey, Storm Grey and Anthracite Grey fascia are up 77% year on year; window trims are up over 100% and its Plastops pin and nail fixing range is up 53%.

As a Freefoam stockist, Willmotts of Reading has seen the sales of coloured roofline and cladding products increase dramatically over the last few years.

Freefoam’s Colormax range has been developed to offer PVC products in a range of colours, board sizes, trims and fixings, to meet the changing needs of Britain’s homeowners and housebuilders.

Colour in the replacement market

These trends towards colour within the new build sector are predicted to filter through to the renovation and refurbishment market.

Home improvement presents an attractive and cheaper alternative to moving: recent studies suggest that converting a loft or adding an extension to a property can increase its value by between 5% and 15%. Many homeowners are choosing to embrace this.

Bi-fold doors are a popular choice for kitchen and extension projects, with manufacturers reporting a significant growth in sales. These systems are often specified in grey, black or aluminium: a colour choice which subsequently fuels demand for grey fascia, soffit, guttering and trims.


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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