Geberit has re-organised its executive team, with new directors to lead its Sales and Marketing teams.
Following the acquisition of Sanitec and the launch of the Geberit Bathroom Collection, specification and retail sales are being brought together under the leadership of Raffaela De Vittorio as UK Sales Director – Specification and Retail.
Marketing and Brands Director, Raffaela has been project managing the build of the company’s new Head Office and establishing the Geberit Marketing team for the last three and a half years.
Raffaela was previously Business Manager for Geberit Aqua Clean UK, creating the category for high-tech shower toilets and enhancement seats. She will be responsible for a team of 43 in her new role, focusing on the needs of retailers, architects and the care industry.
Meanwhile, the teams of Marketing and Product Management have joined together under the leadership of Brent Hudson, as Marketing & Products Director. Brent joined Geberit at the time of the Sanitec acquisition as Product and Technical Director, having previously headed up Twyford’s UK sales and marketing operation.
Brent will be responsible for Geberit B2B and B2C marketing, technical support and product management of the company’s piping, sanitary systems and ceramics categories.
Mark Larden, Geberit UK Managing Director comments: “In the two years since the completion of the Sanitec acquisition the business has achieved a huge amount, very much concentrating on organisational development, training, integration and one company trading.”