The Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards has shortlisted IKO PLC’s #NoMorePotholes campaign for Best Use of Social Media.
Following IKO reaching the final in two categories at the Construction Marketing Awards for the same campaign, #NoMorePotholes is proving to be a huge success.
IKO is working with MRA Marketing on #NoMorePotholes to highlight the problems that potholes cause, examining why repairs aren’t working and driving awareness of long-lasting, cost-effective solutions.
The campaign has engaged campaigners, action groups, caught the attention of cyclists, motorcyclists and car drivers and been covered in trade and consumer press, since its launch a year ago.
IKO UK Group Managing Director, Andy Williamson explains that potholes are a never-ending cycle – the same potholes appear, get fixed and reappear shortly afterwards. “Councils use a quick-to-apply traditional material which doesn’t last and wastes taxpayer’s money and endangers road-users,” he adds.
Andy Williamson suggests that Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and could transform UK roads and save money.
He continues to say that he is delighted to have been shortlisted for the prestigious award. The winners will be announced on 27 April 2017 at the Grosvenor House Hotel, London.
IKO PLC (Head Office),
Appley Lane North,
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