IKO shortlisted for Marketing Excellence Award for #NoMorePotholes

  • 10 Feb 2017

The Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards has shortlisted IKO PLC’s #NoMorePotholes campaign for Best Use of Social Media.

Following IKO reaching the final in two categories at the Construction Marketing Awards for the same campaign, #NoMorePotholes is proving to be a huge success. 

IKO is working with MRA Marketing on #NoMorePotholes to highlight the problems that potholes cause, examining why repairs aren’t working and driving awareness of long-lasting, cost-effective solutions.

The campaign has engaged campaigners, action groups, caught the attention of cyclists, motorcyclists and car drivers and been covered in trade and consumer press, since its launch a year ago. 

IKO UK Group Managing Director, Andy Williamson explains that potholes are a never-ending cycle – the same potholes appear, get fixed and reappear shortly afterwards. “Councils use a quick-to-apply traditional material which doesn’t last and wastes taxpayer’s money and endangers road-users,” he adds.

Andy Williamson suggests that Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and could transform UK roads and save money.

He continues to say that he is delighted to have been shortlisted for the prestigious award. The winners will be announced on 27 April 2017 at the Grosvenor House Hotel, London.

IKO PLC (Head Office), 
Appley Lane North,

Appley Bridge,
Wigan,
WN6 9AB,
United Kingdom

Phone: 01257 255 771
Fax: 01257 252 514
Email: [email protected]
Twitter: @ikoplc

 

Visit IKO's website

Leave a Reply

More articles

Wienerberger

Wienerberger bricks create impressive façades in Cambridge development

Facing bricks from Wienerberger were used to create beautiful façades on the award-winning Storey’s Field Community Centre and Nursery project in Cambridge’s new Eddington development.

Posted in Articles, Bricks & Blocks, Building Industry News, Building Products & Structures, Case Studies, Facades, Posts, Restoration & Refurbishment, Retrofit & Renovation, Walls

Home Lifts Experts

How a Home Lift Can Fit into Any Building Project: Home Lifts Experts

Home Lifts Experts is a home lift comparison website that can assist at the research phase that compares multi-floor lifts, wheelchair lifts and home lifts.

Posted in Accessibility, Articles, Building Industry News, Health & Safety, Interiors, Lifts, Posts, Retrofit & Renovation

Stokvis

Stokvis EVOLUTION boilers connecting with boom in communal heating

The R40 EVOLUTION and R600 EVOLUTION series represent the latest generation of Stokvis Energy Systems’ long-established and widely-specified boilers.

Posted in Articles, Building Industry News, Building Services, Building Systems, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Plumbing, Posts

ASSA ABLOY CLIQ

ABLOY UK achieves CLIQ® Competence Certification

Abloy UK has announced its Digital Transformation team has been awarded CLIQ® Competence Centre by ABLOY certification.

Posted in Access Control & Door Entry Systems, Articles, Building Industry News, Building Regulations & Accreditations, Information Technology, Posts, Security and Fire Protection