The Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards has shortlisted IKO PLC’s #NoMorePotholes campaign for Best Use of Social Media.
Following IKO reaching the final in two categories at the Construction Marketing Awards for the same campaign, #NoMorePotholes is proving to be a huge success.
IKO is working with MRA Marketing on #NoMorePotholes to highlight the problems that potholes cause, examining why repairs aren’t working and driving awareness of long-lasting, cost-effective solutions.
The campaign has engaged campaigners, action groups, caught the attention of cyclists, motorcyclists and car drivers and been covered in trade and consumer press, since its launch a year ago.
IKO UK Group Managing Director, Andy Williamson explains that potholes are a never-ending cycle – the same potholes appear, get fixed and reappear shortly afterwards. “Councils use a quick-to-apply traditional material which doesn’t last and wastes taxpayer’s money and endangers road-users,” he adds.
Andy Williamson suggests that Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and could transform UK roads and save money.
He continues to say that he is delighted to have been shortlisted for the prestigious award. The winners will be announced on 27 April 2017 at the Grosvenor House Hotel, London.
IKO PLC (Head Office),
Appley Lane North,
A Nottinghamshire college’s recent redevelopment has allowed for new buildings, facilities and opportunities, and Dulux Trade has been involved in the update.Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Interior Design & Construction, Interiors, Paints, Coatings & Finishes, Posts, Restoration & Refurbishment, Retrofit & Renovation
A combination of Kee Systems’ safety products have been installed at the Twinings facility in Andover, to offer a top quality edge protection solution for staff members on the rooftop.Posted in Articles, Building Industry News, Building Services, Health & Safety, Membranes, Plant, Equipment and Hire, Posts, Roof Edge Protection, Roofs, Site Preperation
REHAU will be in Manchester next month to showcase two new products at its third Specifi event.Posted in Articles, Building Industry Events, Building Industry News, Building Services, Drainage, Drainage Services, Exhibitions and Conferences, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Pipes, Plumbing, Posts
Given it offers low U-values, Senior’s PURe® aluminium window system has allowed contractor B&K to make large cost savings on the construction of schools.Posted in Aluminium Products, Articles, Building Industry News, Building Products & Structures, Building Systems, Case Studies, Innovations & New Products, Posts, Retrofit & Renovation, Sustainability & Energy Efficiency, Windows