Imperial Bricks has encountered a 25% increase in sales compared to 2015/16’s trading year, along with a 20% rise in business growth because of the sharp surge in demand for reclamation-style bricks.
This demand is due to builders’ merchants, architects and specifiers, developers and self-builders seeking expert advice and knowledge to achieve a perfect match.
A range of over 50 traditional handmade, wirecut, waterstruck and pressed bricks, available in imperial and metric sizes and reclamation finishes, has created a unique offering in this sub-sector of brick.
Last year, the company also welcomed complementary Heritage lime mortar and brick tint solution to the range.
The traditional handmade brick market has boomed during the last decade, and with increasing demand from self-builders, architects and specifiers, developers and builders’ merchants, Imperial Bricks is perfectly placed to benefit.
A recent shortlist for ‘Best Heavyside Brand’ at the Builders’ Merchant Journal awards is testament to the increased awareness of Imperial’s offering; product, service and support.
MD Jason Hughes said that from the start of the business, the company noticed a gap in the market for reclamation-style bricks that did not suffer from the same issues as genuine reclaims.
“It’s crucial to take into consideration the regional variations in handmade bricks, and that is an area of strength for us,” Jason said.
“From London Yellow Stock, new Original London Stock, Cambridge Buff, and a series of imperial-sized bricks suitable for the Midlands and North such as the 3” Reclamation Handmade, the new York Clamp and Imperial Accrington Stock, our expert team knows what brick suits where, and are increasing the product range continually to meet demand.”
Expert advice is available for those who are looking for a brick match and need samples to meet stringent planning and conservation guidelines. Builders’ merchants are also benefiting from Imperial’s POS materials and Brick Tower displays, showcasing the regionally appropriate bricks for their area.
Two RIBA-approved CPD courses are also available, helping architects and specifiers learn about brick matching, restoration and renovation with bricks – CPD Roadshows will be taking place throughout the course of the year.
Jason added: “Our growth in the last few years has been extraordinary, thanks to a dedicated and enthusiastic team that firmly believe in our products, our positioning in the market and the expert advice that helps projects from concept to completion.”
Grindle House Farm
Grindle Road, Grindle
t: 01952 750816
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