The paint brand will continue its association with the Football League by sponsoring the competition during the 2015/16 season.
The Johnstone’s Paint Trophy, competed for by teams from the Football League 1 and below, has grown increasingly in popularity in recent years, with 72,000 fans in attendance for the 2015 final between Walsall and eventual winners Bristol City in April.
Lifting the trophy for a record third time, the Robins earned an additional £700,000 from their victory at Wembley.
The partnership creates an exciting buzz across the network of Johnstone’s Decorating Centres and thousands of independent stockists, with customers benefiting from free ticket giveaways and numerous football-based initiatives.
ñWe are extremely proud of the way the sponsorship of the Football League Trophy has developed over the last nine years and delighted to be taking the agreement in to a tenth season,î says Johnstone’s Trade Marketing Director, Jason Metcalf.
ñWe are very proud that we have engaged with millions of people throughout the sponsorship and look forward to further strengthening our relationship with the clubs and their legions of fans moving forward.î
Johnstone’s Trade has also promised to continue with its off-pitch activities as part of the sponsorship, which has previously included the Johnstone’s Paint Pot Challenge, Ultimate Finish competitions and, for the first time in 2014-15, the Community Spirit campaign which offered one charity in the UK the chance to win a re-decoration makeover of its facility.
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