After receiving positive results from its Look Deeper campaign, Reynaers achieved two awards at the Construction Marketing Awards (CMA), which took place on 10th December 2015.
The 2015 awards celebrated originality, efficiency and innovation in construction industry marketing. A panel of judges rewarded excellence in the built environment across 22 categories.
Reynaers was ‘Highly Commended for Best Use of Research and Insight’ for its research and segmentation project, which comprised hundreds of phone interviews with developers, builders, contractors and architects.
The company also won the award for ‘Best Use of Direct Marketing’ for its Look Deeper campaign.
Working in conjunction with Wyatt International, Reynaers launched ‘Look Deeper’, an advertising campaign which is aimed at trade specifiers and partners.
It aims to encourage the close examination of design aesthetics, performance and innovation via a series emails and adverts.
The campaign met the brief to deliver striking creative across a range of media, whilst raising brand awareness and building engagement with key industry contacts. It successfully generated enquiries from architects across Britain.
111 Hollymoor Way,
Tel: +44 (0)121 421 1999
Reynaers at Home
111 Hollymoor Way,
Tel: +44 (0) 121 421 9707
This year’s H&V News Awards have seen REHAU’s Smart Plumbing Manifold shortlisted in the Domestic HVAC Product of the Year – Components & Peripherals category.Posted in Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Building Services, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Pipes & Fittings, Plumbing, Posts
100 Queen Street, formerly known as Royal Exchange House, features Crittall steel windows prominently in its facade.Posted in Articles, Building Industry News, Building Products & Structures, Building Systems, Case Studies, Facades, Posts, Restoration & Refurbishment, Retrofit & Renovation, Steel and Structural Frames, Walls, Windows
An innovative package from Gilberts Blackpool is allowing architects, designers and specifiers to reach new heights in commercial interior design.Posted in Air Conditioning, Articles, Building Industry News, Building Services, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Interior Design & Construction, Interiors, Posts
A recent survey has highlighted the growing need for accessible rented accommodation, and particularly homes with accessible bathrooms, say Closomat.Posted in Accessibility, Articles, Bathrooms, Bedrooms & Washrooms, Building Industry News, Health & Safety, Interiors, Posts