After receiving positive results from its Look Deeper campaign, Reynaers achieved two awards at the Construction Marketing Awards (CMA), which took place on 10th December 2015.
The 2015 awards celebrated originality, efficiency and innovation in construction industry marketing. A panel of judges rewarded excellence in the built environment across 22 categories.
Reynaers was ‘Highly Commended for Best Use of Research and Insight’ for its research and segmentation project, which comprised hundreds of phone interviews with developers, builders, contractors and architects.
The company also won the award for ‘Best Use of Direct Marketing’ for its Look Deeper campaign.
Working in conjunction with Wyatt International, Reynaers launched ‘Look Deeper’, an advertising campaign which is aimed at trade specifiers and partners.
It aims to encourage the close examination of design aesthetics, performance and innovation via a series emails and adverts.
The campaign met the brief to deliver striking creative across a range of media, whilst raising brand awareness and building engagement with key industry contacts. It successfully generated enquiries from architects across Britain.
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