Reynaers wins award for Look Deeper campaign

Look Deeper campaign commended at Construction Marketing Awards

  • 6 Jan 2016

  • Share

After receiving positive results from its Look Deeper campaign, Reynaers achieved two awards at the Construction Marketing Awards (CMA), which took place on 10th December 2015.

The 2015 awards celebrated originality, efficiency and innovation in construction industry marketing. A panel of judges rewarded excellence in the built environment across 22 categories.

Reynaers was ‘Highly Commended for Best Use of Research and Insight’ for its research and segmentation project, which comprised hundreds of phone interviews with developers, builders, contractors and architects.

The company also won the award for ‘Best Use of Direct Marketing’ for its Look Deeper campaign.

Look Deeper campaign

Working in conjunction with Wyatt International, Reynaers launched ‘Look Deeper’, an advertising campaign which is aimed at trade specifiers and partners.

It aims to encourage the close examination of design aesthetics, performance and innovation via a series emails and adverts.

The campaign met the brief to deliver striking creative across a range of media, whilst raising brand awareness and building engagement with key industry contacts. It successfully generated enquiries from architects across Britain.

Contact:

Reynaers Ltd
111 Hollymoor Way,
Northfield,
B31 5HE
Tel: +44 (0)121 421 1999
Email: reynaersltd@reynaers.com

Visit the website

Reynaers at Home
111 Hollymoor Way,
Northfield,
B31 5HE
Tel: +44 (0) 121 421 9707
Email: homeuk@reynaers.com

Visit the website

 

Leave a Reply

More articles

CMS Window Systems

CMS backs employee fairness initiative with Scottish Business Pledge

CMS Window Systems has partnered with the Fairness Commissioner in North Lanarkshire at a special event to encourage businesses to sign up to the Scottish Business Pledge.

Posted in Aluminium Products, Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Posts, Windows

  • Share
Contour Heating

What Colours Are Available For LST Radiators? - A Contour article

You are empowered with complete control of colour of your low-surface temperature radiators with Contour LST radiators, suiting your designs & environments.

Posted in Articles, Building Industry News, Building Services, Health & Safety, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Interior Design & Construction, Interiors, Posts, Research & Materials Testing

  • Share
Vent-Axia

Vent-Axia Supports Clean Air Day 2018

Leading British ventilation manufacturer Vent-Axia is supporting Clean Air Day, taking place on Thursday 21 June.

Posted in Air Conditioning, Articles, Building Industry Events, Building Industry News, Building Services, Health & Safety, Heating, Ventilation and Air Conditioning - HVAC, Interiors, Posts, Research & Materials Testing

  • Share
Rinnai

Carry on caravanning with Rinnai - ideal for all commercial sites

Rinnai, the UK leader in hot water heating units and systems for all commercial and residential sites, has recently completed an installation at a caravan park and holiday multi-activity centre.

Posted in Articles, Building Industry News, Building Services, Case Studies, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Posts

  • Share