MRA Marketing was announced the winner of both the ‘Strategic Planning & Management’ and ‘Best Product Launch’ categories at the Construction Marketing Awards (CMAs) for its work with Solider and Alumasc Management Solutions respectively.
Organised by the Chartered Institute of Marketing, the CMAs took place on 1st December at the Radisson Blu in London.
MRA Marketing’s first win came in the Strategic Planning & Management category for Solidor’s fully integrated ‘most secure composite door’ campaign.
MRA collected the award for the second consecutive year, with judges praising the company’s “brilliant planning and well researched” approach to the campaign.
Judges also recognised MRA’s work on the Ficoten product launch by Alumasc Water Management Solutions.
MRA implemented a strategic and integrated marketing campaign to build awareness of Filcoten and redefine the market for advanced concrete-based products.
The results were a success: in the first 12 months of launch (July 2015-August 2016), sales were ahead by 26% on forecasts, and project quotes were up 82% in the last 6 months compared with the first 6 months.
The product was specified on a number of significant projects including Carlisle Lake District Airport and the Public Realm project in Hull.
18 Market Street
Gloucestershire GL12 7AE
t: 01453 521 621
f: 01453 521 681
IG Masonry Support has been awarded certification from the British Board of Agrément (BBA) for its Brick On Soffit System (B.O.S.S.).Posted in Articles, Bricks & Blocks, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Drainage, Guttering, Soffits & Fascias, Posts
REHAU has announced the launch of its ‘Build Your Legacy’ campaign for Mechanical and Electrical contractors.Posted in Articles, Building Industry News, Innovations & New Products, news, Posts, Seminars, Training
Pilkington United Kingdom Limited has announced the launch of its innovative new Pilkington Optimirror™ Protect Plus.Posted in Articles, Building Industry News, Building Products & Structures, Glass, Glass Projects, Health & Safety, Innovations & New Products, Posts
As part of its mission to grow its business in the non-residential market for daylighting solutions, the Velux Group has recently acquired JET-Group.Posted in Articles, Building Industry News, Building Products & Structures, news, Posts, Windows