MRA Marketing was announced the winner of both the ‘Strategic Planning & Management’ and ‘Best Product Launch’ categories at the Construction Marketing Awards (CMAs) for its work with Solider and Alumasc Management Solutions respectively.
Organised by the Chartered Institute of Marketing, the CMAs took place on 1st December at the Radisson Blu in London.
MRA Marketing’s first win came in the Strategic Planning & Management category for Solidor’s fully integrated ‘most secure composite door’ campaign.
MRA collected the award for the second consecutive year, with judges praising the company’s “brilliant planning and well researched” approach to the campaign.
Judges also recognised MRA’s work on the Ficoten product launch by Alumasc Water Management Solutions.
MRA implemented a strategic and integrated marketing campaign to build awareness of Filcoten and redefine the market for advanced concrete-based products.
The results were a success: in the first 12 months of launch (July 2015-August 2016), sales were ahead by 26% on forecasts, and project quotes were up 82% in the last 6 months compared with the first 6 months.
The product was specified on a number of significant projects including Carlisle Lake District Airport and the Public Realm project in Hull.
18 Market Street
Gloucestershire GL12 7AE
t: 01453 521 621
f: 01453 521 681
e: [email protected]
Bull Products has strengthened its presence in the shipbuilding industry, after securing a partnership with a major Norwegian distributor.Posted in Articles, Building Industry News, Building Systems, Case Studies, Facility Management & Building Services, Health & Safety, Posts, Security and Fire Protection, Site Preparation
Following the coming together of Icopal and Monier Redland, and a period of investment in premises, systems and people, BMI UK & Ireland has been formally launched to the construction industry.Posted in Articles, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Services, Building Systems, news, Posts, Restoration & Refurbishment, Retrofit & Renovation, Roof Edge Protection, Roofs
The MCRMA has published an Advice Note titled AN 4: The Building (Amendment) Regulations England 2018.Posted in Articles, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Cladding, Health & Safety, Posts, Publications, Roofs, Security and Fire Protection, Walls
With heavier materials and darker colours being used in more and more projects, Troldtekt is exploring the movement in detail in its latest Theme.Posted in Acoustics, Noise & Vibration Control, Articles, Building Industry News, Building Products & Structures, Ceilings, Innovations & New Products, Interiors, Paints, Coatings & Finishes, Posts