Insynth

New creative writer Abby for Insynth

  • 9 Jul 2018

  • Share

To support its mission to use storytelling and bring more colour to the world of construction marketing, Insynth has brought a published creative writer into its growing content team.

Abby Buchan-Howard, a University of Wolverhampton graduate with a first-class honours degree in Creative and Professional Writing and English, joins Insynth as a Digital Content Marketer, where she will be producing blogs, eBooks, white papers, website copy and social media content.

Insynth

Insynth founder Leigh Simpson (left) with new recruits Abby Buchan-Howard (right) and Charlotte McCormac (top)

As well as her degree, Abby possesses a background in retail sales and has plenty of of writing experience, having been a three-time published novelist, plus a short story writer, book blogger and product description creator for a local business in Shropshire.

Abby will work alongside fellow content marketer and creative writing graduate Charlotte McCormac to generate emotive content that tells a story for the clients, promote business and attract customers through the production of engaging subject-matter.

Content marketing is quickly becoming the most effective way to attract, engage and educate architects, engineers, consultants and contractors. The adoption of this strategy by leading building product brands is helping them to build awareness, improve Google rankings, increase website traffic and grow sales.

Insynth founder Leigh Simpson commented: “Bringing products and companies to life by telling their stories in engaging and compelling ways is a great way to connect with your audience.

“You still need great technical content, but it needs to relate to the challenges your audience face, and solve these problems too. Creative storytelling is a gift and with Abby & Charlotte we have managed to recruit two exciting storytellers who can help any business resonate more personally and emotionally with their customers, helping to develop long-term, more meaningful and profitable relationships.”

Leave a Reply

More articles

Ahmarra

Ahmarra launches the Hotel & Hospitality Door Collection

To support its mission to use storytelling and bring more colour to the world of construction marketing, Insynth has brought a published creative writer into its growing content team. Abby Buchan-Howard, a University of Wolverhampton graduate with a first-class honours degree in Creative and Professional Writing and English, joins Insynth as a Digital Content Marketer, where she will be producing[…]

Posted in Articles, Building Industry News, Building Products & Structures, Doors, Innovations & New Products, Posts

  • Share
Howarth Timber

MP Hilary Benn visits Howarth Timber Leeds branch

Leeds Central MP, Hilary Benn, recently visited a Leeds branch of Howarth Timber and Building Supplies, where he learnt about how merchants deliver for their communities.

Posted in Articles, Building Industry News, news, Posts, Timber Buildings and Timber Products, Wooden products

  • Share
Polypipe Terrain

Polypipe Terrain to supply drainage system to new London landmark

Polypipe Terrain, the UK’s leading plastic piping manufacturer, is to provide the water management system to one of London’s most well known commercial developments.

Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Drainage, Drainage, Guttering, Soffits & Fascias, Pipes, Pipes & Fittings, Plumbing, Posts, Retrofit & Renovation

  • Share
Fernox

Fernox packaging rebrand to incorporate NSF logo

Following the acquisition of BuildCert by NSF International, Fernox will be changing the packaging of its inhibitors to incorporate the new NSF logo.

Posted in Articles, Building Associations & Institutes, Building Industry News, Building Services, Pipes, Pipes & Fittings, Plumbing, Posts

  • Share