New creative writer Abby for Insynth

  • 9 Jul 2018

  • Share

To support its mission to use storytelling and bring more colour to the world of construction marketing, Insynth has brought a published creative writer into its growing content team.

Abby Buchan-Howard, a University of Wolverhampton graduate with a first-class honours degree in Creative and Professional Writing and English, joins Insynth as a Digital Content Marketer, where she will be producing blogs, eBooks, white papers, website copy and social media content.


Insynth founder Leigh Simpson (left) with new recruits Abby Buchan-Howard (right) and Charlotte McCormac (top)

As well as her degree, Abby possesses a background in retail sales and has plenty of of writing experience, having been a three-time published novelist, plus a short story writer, book blogger and product description creator for a local business in Shropshire.

Abby will work alongside fellow content marketer and creative writing graduate Charlotte McCormac to generate emotive content that tells a story for the clients, promote business and attract customers through the production of engaging subject-matter.

Content marketing is quickly becoming the most effective way to attract, engage and educate architects, engineers, consultants and contractors. The adoption of this strategy by leading building product brands is helping them to build awareness, improve Google rankings, increase website traffic and grow sales.

Insynth founder Leigh Simpson commented: “Bringing products and companies to life by telling their stories in engaging and compelling ways is a great way to connect with your audience.

“You still need great technical content, but it needs to relate to the challenges your audience face, and solve these problems too. Creative storytelling is a gift and with Abby & Charlotte we have managed to recruit two exciting storytellers who can help any business resonate more personally and emotionally with their customers, helping to develop long-term, more meaningful and profitable relationships.”

Leave a Reply

More articles

National Ventilation

Osmo UK expands range of wood adhesives

Osmo UK, the eco-friendly wood and finishes specialist, has expanded its range of wood adhesives, as a new durable product developed for use in the home joins the range.

Posted in Articles, Building Industry News, Building Products & Structures, Innovations & New Products, Interiors, Paints, Coatings & Finishes, Posts, Timber Buildings and Timber Products, Wooden products

  • Share
Delta Membranes

Delta’s Directors delighted to attend construction dinner

Delta’s Directors, Christopher Burbridge, David Symes and Kevin Dodds, were delighted to attend The Worshipful Company of Constructors Installation Dinner on Wednesday 10 October.

Posted in Articles, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Damp & Waterproofing, Posts

  • Share
Crown Trade

Break the mould with Crown Trade's Clean Extreme

The mild, wet autumnal weather can provide ideal conditions for mould and mildew to thrive, but the outlook has gotten brighter, thanks to Crown Trade’s range of Clean Extreme Mould Inhibiting paints.

Posted in Articles, Building Industry News, Building Products & Structures, Damp & Waterproofing, Innovations & New Products, Paints, Coatings & Finishes, Posts

  • Share