Dow Performance Silicones has introduced a new product brand name – DOWSIL – for its heritage Dow Corning high-performance silicone-based building products.
The new brand name represents the combined power of Dow and Dow Corning. The coming year will see Dow Corning branded silicone products for building and construction will move to the new DOWSIL name. Product descriptors that are part of the product names today will remain so and in future products will be sold by Dow.
Global Strategic Market Director, Jean Paul Hautekeer comments: “As we transition to the DOWSIL brand name, which blends the collective experience of long-standing, respected organizations, our performance stands and our commitment remains.”
This new brand name will also see the introduction of a simpler, more enjoyable online search and buying experience, driven by a new website. However, in the interim during the transition, customers can use this integration information centre.
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