New network of Stelrad Brand Specialists to support radiator sales

  • 27 Sep 2015

New team to support Stelrad and Henrad’s distribution outlets throughout UK plus one off installers working in the heating & plumbing sector.

Stelrad, the UK’s leading manufacturer of steel panel radiators, has announced a further £1m investment in its sales and marketing organisation with the recruitment of a national network of Stelrad Brand Specialists.

The new team will be dedicated exclusively to supporting Stelrad & Henrad’s distribution outlets throughout the UK, as well as the many one off installers working in the heating & plumbing sector.

Stelrad Brand Specialists will be instantly recognisable from their strongly branded Mini Coopers and workwear.

John Colling, Stelrad Business Development Director: “We have one of the most powerful brands in the UK heating sector, so let’s make everyone aware of the premium panel & designer radiators Stelrad have to offer”.

Stelrad Brand Specialists will be supported by a newly-formed telesales team, whose purpose is to ensure that distributors find Stelrad even easier to do business with.

Another benefit of the Brand Specialist organisation is that the existing sales team will be even more focused on the specification sector and will become even more effective in informing customers of the ever-increasing range of Stelrad products.

This investment follows 2014’s successful Vita Series launch, a range which continues to raise awareness of Stelrad’s extensive premium and designer radiator offer amongst both the trade and consumers.

2014 was a very successful year for Stelrad, with UK market share reaching the highest recorded level in the company’s history.

Later this year, Stelrad will launch its new Aqua Series Kitchen and Bathroom collection and introduce premium ranges as part of the Stelrad Softline portfolio.

Early next year, a new development of Stelrad’s Radical serial feed technology, designed exclusively for the UK Market, will offer energy saving benefits to the wider replacement market.

Link for details of the full range of radiators available from Stelrad.

Stelrad,
Stelrad House,
Marriott Road,
Mexborough,
Rottherham,
South Yorkshire,
S64 8BN,
United Kingdom

Visit Stelrad's website

Leave a Reply

Latest news

Abloy
Renderplas

Renderplas shadow gap beads throw shade

For architects and designers looking to avoid traditional skirting boards, architraves and cornices, Renderplas offers its range of PVC plasterboard shadow gap beads for dry lining systems.

Posted in Articles, Building Industry News, Building Products & Structures, Floors, Interior Design & Construction, Interiors, Posts, Render, Restoration & Refurbishment, Retrofit & Renovation, Walls

MCRMA

First MCRMA members’ roadshow takes place at Siderise

Members of the MCRMA, the trade association for the metal cladding and roofing industry, had an exclusive opportunity to explore and discuss the changes affecting the construction sector at the first of the association’s roadshow events hosted by Siderise at its HQ and manufacturing facility in South Wales.

Posted in Articles, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Cladding, Exhibitions and Conferences, Health & Safety, Restoration & Refurbishment, Retrofit & Renovation, Seminars, Walls

BMBI