Crown Trade extends Clean Extreme paint range

Crown Trade has launched a new version of its Clean Extreme decorative coating for use in heavily trafficked areas prone to soiling, scuffs and scrapes, which withstands regular wet cleaning.

Building upon the success of Clean Extreme Scrubbable Matt, Crown Trade has now introduced Crown Trade Clean Extreme Durable Acrylic Eggshell.

The new coating offers all the durability, longevity, soil resistance and sheer scrubbability for which Scrubbable Matt has become renowned, but with an attractive low sheen acrylic eggshell finish.

Now decorators can offer their customers a choice of aesthetic finishes for all high traffic areas and provide the high performance solutions for bathrooms, kitchens and other areas subject to condensation.

Debbie Orr, brand manager said: "Both Crown Trade Clean Extreme coatings boast an ISO 11998 class 1 scrub rating, which means they can be used in areas that need regular cleaning.

Even when they are scrubbed repeatedly with wet cloths, these tough and durable finishes won't burnish.

"The Clean Extreme Durable Acrylic Eggshell cures to create a much harder film than a conventional acrylic eggshell coating because of the special binder we've used in the formulation.

This binder is made of particles with a really tough outer shell which are more hydrophobic than those in standard vinyl acetate (VA) based binders, and when the paint is drying, a large number of chemical bonds are formed within the paint, and with the substrate being painted.

This all helps to give the coating its superior durability, stain and scrub resistance".

Crown Trade Clean Extreme Durable Acrylic Eggshell is available in White plus a range of pastel colours in a 5 litre pack and can be applied by brush roller and spray to give up to 14m/litre depending on application method.

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