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News Release from: Armourcoat Surface Finishes | Subject: Armourcoat polished plaster
Edited by the Buildingtalk Editorial
Team on 19 July 2005
Armourcoat takes the Bull by the horns
The innovative and striking Bullring Shopping Centre in Birmingham provides another stunning showpiece of achievement using Armourcoat polished plaster.
The innovative and striking Bullring Shopping Centre in Birmingham provides another stunning showpiece of achievement using Armourcoat polished plaster Bullring marks a new era of retail-led regeneration for British cities, being one of the largest projects to have been undertaken in Europe for over a decade
This article was originally published on Buildingtalk on 6 Jul 2005 at 8.00am (UK)
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It is also the first time a scheme of this scale has been built in a city centre, at 110,000 m2 Bullring occupies a 26 acre site comprising 150 shops, 18 cafes and restaurants, two department stores and 3,000m2 of Armourcoat polished plaster.
Designed by concept architects Benoy, Bullring has been conceived as a series of malls, open spaces, covered 'streets' and public piazzas, with the two flagship department stores, Debenhams and Selfridges, providing an anchor on each side of the scheme.
Built at a cost of over GBP500 million by The Birmingham Alliance - a partnership between Hammerson plc, Land Securities Group PLC and Henderson Global Investors , Bullring has provided Birmingham with the best of continental Europe.
Bullring's boulevards and squares, with a stunning mix of contemporary architecture and historic buildings, have combined to set a new model for retail-led inner city regeneration, and create an exciting new public forum in a modern environment.
The scale of the Armourcoat application is truly immense; a total of 3,000m2 of Armourcoat polished plaster has been applied extensively throughout Bullring, creating a light and spacious environment.
The seamless, natural-looking effect perfectly matches the modern design features, representing a luxurious, hardwearing, monolithic finish.
In addition, intricate design features at restroom entrances show the flair and imagination which can be achieved using Armourcoat polished plaster.
These unique wall murals were created by Armourcoat craftsmen overlaying a Spatulata finish over a pre-masked background.
Given the punishment meted out by the 21 million shoppers who visited in the last six months alone, it is not surprising the designers opted for Armourcoat Surface Finishes - the leader in polished plaster technology. Request a free brochure from Armourcoat Surface Finishes ...
Benoy Director Nick Guy states: "We specified Armourcoat not only for its vibrancy and depth of colour, but also because it is extremely tough and durable.".
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