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Product category: Building Energy Efficiency and Sustainability
News Release from: Axion Recycling | Subject: Recovinyl
Edited by the Buildingtalk Editorial Team on 14 March 2007

PVC recycling helps sell more windows

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Promoting positive environmental messages that PVC is a fully- recyclable building material can help window companies sell more frames, claims Recovinyl, the PVC industry's recycling initiative.

Fabricators and installers who recycle their PVC-U waste can use these 'green credentials' to appeal to more discerning, environmentally- conscious purchasers in both the domestic and public sectors, says Roger Morton, of Axion Recycling, Recovinyl's UK agents Not only can this generate more sales, but companies recycling, rather than landfilling, end-of-life 'first generation' PVC frames gain from lower disposal costs and help to reduce environmental impact

At a recent Glassex seminar, Roger highlighted Recovinyl's rapid success in the UK since the scheme's launch two years ago.

In 2006, over 22,000 tonnes of post-use PVC products - mostly PVC-U profile - were recycled; more than double the original target.

The 2007 figure is expected to be even greater.

Major investment in the PVC-U recycling infrastructure means window companies can easily access the services of 133 waste collectors and 25 Recovinyl-accredited recycling companies nationwide.

Recovinyl is a market-based system providing direct incentives to encourage collection and recycling of end-of-life PVC across Europe.

'Past misconceptions about PVC are now being reversed due to the industry's commitment to sustainability.

The phasing out of additives of environmental concern and increased recycling of end-of-life frames are just two examples of this,' continued Roger.

The UK leads Europe in PVC recycling, with recycled rigid and flexible material being re-used in high grade applications, such as new components, pipes and electrical conduit.

The high price of virgin PVC material is creating rising demand for post-consumer material that can readily be turned into new products.

Roger added: 'With rising landfill costs and tougher legislation, encouraging more companies to recycle their PVC-U waste not only benefits their businesses, but also the industry and, not least, the environment'.

Throughout 2007, Recovinyl is focussing on further construction sector collection trials and increasing awareness of PVC recycling among Public Sector specifiers.

Recovinyl is funded by the PVC industry body Vinyl 2010 formed to demonstrate commitment to sustainable development.

It is backed by the British Plastics Federation and supported by the Waste and Resources Action Programme.

For more information, contact Axion Recycling on 0161 426 7731 or visit the website.

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