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Building Industry Events and Training
News Release from: kbbreview EXPO
Edited by the Buildingtalk Editorial
Team on 29 May 2008
kbbreview EXPO brings out the big guns
dmg World Media has re-appointed the seasoned events organiser, Liz Walker, to head up its extensive marketing campaign for kbbreview EXPO 2009
kbbreview EXPO 2009 (ExCeL London, 10-12 May 2009) With plans already taking shape and much stand space reserved early, the bathroom and kitchen industry's London based show - which for 2009 also incorporates the kbbreview Awards - looks set to be bigger than ever
This article was originally published on Buildingtalk on 6 Dec 2006 at 8.00am (UK)
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Liz Walker's appointment sees her take charge of a marketing budget twice the size of that of dmg's initial involvement with the show in 2007.
Liz successfully helped deliver the event in 2007 and brings with her 13 years' experience in event marketing and management.
She joins the dmg team to help build excitement, interest and visitor traffic for the newly re-branded event, working across every level of planning, implementation, execution and analysis to ensure another creative and successful show packed full of industry insight and innovation.
Liz will take charge of the extensive promotional campaign, including PR, advertising and direct mail, in the run up to EXPO 2009, targeting a core audience of bathroom and kitchen retailers, specifiers and designers, as well as raising the profile of EXPO even further amongst architects, interior designers and house builders.
Having established the event marketing company, Liz Bokaie , in 2004, Liz has worked for a number of multinational clients across the exhibition spectrum, including Business Continuity Expo, KIOSK Europe, The Event Show, Packaging Innovations, Solids, Toy Fair, Shop Innovations, La Dolce Vita, China Expo, The Limousine Show, The Credit Show, The WSA Show, Virtual Worlds Forum, E-commerce Expo, Eco-Pack, Maintec, Solids, and Packaging Innovations.
For details on exhibiting at EXPO 2009, contact Mark Pearson on MarkPearson@dmgworldmedia.com.
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