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News Release from: BEAMA | Subject: 'Counterfeit Kills' DVD
Edited by the Buildingtalk Editorial
Team on 18 October 2006
BEAMAInstallation's new 'Counterfeit
Kills' DVD
BEAMAInstallation is reinforcing its continuous campaign combating counterfeit electrical products with a new make-over of its hard-hitting 'Counterfeit Kills' film.
BEAMAInstallation is reinforcing its continuous campaign combating counterfeit electrical products with a new make-over of its hard-hitting 'Counterfeit Kills' film Now entitled 'Counterfeit Kills - Protect Yourself', it's available on DVD
This article was originally published on Buildingtalk on 4 Jul 2008 at 8.00am (UK)
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The six minute long DVD (also available as a CD Rom) features a new creative treatment to highlight the potential dangers - fire, death, injury - and the impact on reputation and business by specifying/installing inferior quality 'copy cat' electrical products.
Stressing the responsibility for ensuring that only genuine, quality products are used lies with all those specifying, purchasing and installing electrical accessories, the underlying message is for vigilance.
It also highlights the responsibility of national customs and market enforcement authorities to prevent their countries from becoming an illegal dumping ground for these lethal products.
Further reading
New domestic ventilation CPD
BEAMA and the Residential Ventilation Association to develop a new CPD seminar called 'How to Design, Install and Commission Domestic Ventilation Systems'.
BEAMA and new Charter to combat counterfeiters
BEAMA has joined forces with the EDA, ECA and SELECT to create a Charter in the fight to combat the 'trade' in counterfeits and products failing to comply with appropriate standards.
BEAMA renewables research project findings
BEAMA has unveiled the main results of the domestic photovoltaic, wind and microCHP monitoring BERR-industry funded research project, it has undertaken.
The DVD's aim is to help stem the use of counterfeit products at source.
Plus, ensure the UK market does not suffer from a flood of these potentially lethal items as has happened elsewhere.
BEAMAInstallation director Dave Dossett says: "Counterfeiting isn't restricted to producing forged Cup Final tickets and bank notes.
It affects everything from designer clothes and watches to even the pills we take.
"The electrical industry is not immune.
Copying electrical products is an illegal trade - globally.
It's an insidious, sizeable 'business'.
"Annually, an estimated £30 million worth of counterfeit electrical products reach the UK.
The consequences of counterfeit electrical accessories entering the supply chain are damaging for everyone.
For manufacturers, it means loss of revenue and reputation.
While for wholesalers, contractors and specifiers, reputations are at stake if counterfeit products not meeting the required standards are supplied/installed.
Life and death "For consumers it's safety - these inferior quality products could cause fires, explosions, injuries/fatalities.
It's now a matter of life and death.
Firm action is needed to combat the devious 'masterminds' behind this growing 'industry".
Dossett explains: "'Copy cat' electrical products include: plugs, sockets, fuses, lamps, cables, MCBs, MCCBs, connectors and appliances.
Sophisticated production techniques mean it is often difficult to distinguish counterfeit from genuine.
However, many counterfeit products are not what they might seem eg circuit breakers with no breaker inside - just a switch.
"Some copies are complete replicas - including product design, branding, packaging, internal components, external appearance.
Others are of patents, trademarks, safety marks.
Most are sold at 'too good to be true' prices.
"We must keep communicating the message in the UK - and globally - that product counterfeiting is a danger to consumer safety and a serious threat to the British electrical industry.
"No action is not an option.
Action can - and must - be taken, now!".
For free copies of BEAMAInstallation's new 'Counterfeit Kills - Protect Yourself' DVD phone: 020 7793 3013; email: cac@beama.org.ok.
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