Product category:
Floor Coverings
News Release from: Boa-Franc S.E.N.C. | Subject: Sweet Memories Series
Edited by the Buildingtalk Editorial
Team on 13 February 2007
Mirage hardwood flooring adds stylish
new colour
Mirage announce new addition to its Sweet Memories Series at Surfaces 2007, the flooring industry's largest trade show.
Mirage, North America's leader in prefinished hardwood flooring, announced a new addition to its Sweet Memories Series at Surfaces 2007, the flooring industry's largest trade show Earl Grey, a trendy blend of grey and muted green with brown hues, will make its debut at the Sands Expo and Convention Center (booth #3464) in Las Vegas from Feb
This article was originally published on Buildingtalk on 13 Feb 2007 at 8.00am (UK)
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"Often the colors used in home decor and design follow the latest clothing fashion trends".
"Grey has been the new featured color seen on the runways this season and that color trend inspired us to create the Earl Grey stain - a color that is meant to be both distinctive and timeless," said Luc Robitaille, vice president of marketing for Boa-Franc, the parent company for Mirage.
"Earl Grey offers consumers a unique blend of stain colors to achieve a modern, fashionable look that also evokes a rustic design element to meet the current demand for products with a soft antique appearance".
Mirage significantly expanded its product offerings in January 2006 with its Sweet Memories series.
Earl Grey has been added to three existing stains including: Creme Branducirc;lee which blends the look of cream and caramelized sugar; Truffle which brings together black chocolate and milk chocolate for a rich brown tone; and Toffee, a golden butter-colored stain that mixes black and tan.
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