Product category:
Design Services and Hard Landscaping
News Release from: Brett Landscaping and Building Products | Subject: Support package for merchants
Edited by the Buildingtalk Editorial
Team on 10 January 2007
Brett Launch support package for
merchants
Brett Landscaping and Building Products has announced it will be offering an enhanced package of support to Builders' Merchants in 2007.
Brett Landscaping and Building Products has announced it will be offering an enhanced package of support to Builders' Merchants in 2007 The offer, which has been put together following Brett's recent acquisition of Tarmac TopPave, reinforces the company's commitment to supplying inspiring paving and accessories for homes, gardens, driveways and commercial projects through stockists including Merchants
This article was originally published on Buildingtalk on 29 Apr 2003 at 8.00am (UK)
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This includes one of the most extensive collections of sandstone in the UK with fabulous tumbled sandstone circles and walling products plus stunning new Travertine feature square options.
The popular Aura, Regatta and Penta Concrete Block Paving collections are continued from TopPave and larger sizes have been introduced in Alpha Antique, Regatta and Beta block paving for greater flexibility.
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Brett Paving has launched 50mm thick setts to complement the original 60mm and 80mm thicknesses, suitable for heavy duty traffic.
The Scottish Effect From Brett
Brett Specialized Aggregates has launched a range of Scottish Cobblestones and Pebbles which add a stunning extra dimension to landscaping schemes.
Random Pavers Employed To Reflect Rustic Setting
Random mixes of pavers from Brett Paving's Alpha range used to sensitive effect around character residential properties.
Sparkling Chaucer Glass is also new this year, with a smooth but textured surface.
However, in addition to a broader product range Brett has also put in place a raft of merchant-friendly measures specifically aimed to support Builders' Merchants in a number of different ways.
* Brett now has in place a highly-regarded Approved Installer scheme with over 250 members nationwide.
Members of the scheme are encouraged to buy premium Brett products through nominated stockists.
* The beginning of 2007 sees the publication of Brett's new Landscaping Directory - a powerful selling aid offering a comprehensive overview of Brett's product ranges.
The 100 plus page guide provides an inspirational mix of stunning photography, practical tips, technical information and creative ideas.
* A dedicated sales team specifically to support Builders' Merchants providing a single point of contact for all technical and marketing queries.
Now when Merchants need to contact Brett there's only one number they need: 0845 60 80 570.
* Greatly improved national delivery.
This has been achieved by setting up three regional distribution centres covering the entire country enabling mixed load deliveries (including concrete block paving, garden landscaping and natural stone) and thereby achieving much greater efficiency.
* 2007 also sees the re-launch of PictureThis, Brett's innovative, interactive CD and web-based tool enabling end users to design, plan and visualise their own landscaping projects quickly and easily.
Another selling tool to inspire end users and showcase our exciting product ranges.
* A comprehensive selection of marketing support materials including display stands and areas, sample boards, product samples, brochures, product offers and promotional support.
* A refreshed Brett website.
www.brett.co.uk/landscaping is aimed at the end-user providing a comprehensive showcase for Brett products.
Moreover the site has been specifically designed to pull sales through Builders' Merchants.
* Builders' Merchants also benefit from pull through on specified commercial projects where Brett's products include a range of market leading hard landscaping products for transport and highway projects eg the Trief Cadet Chevron re-directional traffic kerb and Kassel bus-stop Kerb, and innovative T-Flow permeable paving which replicates natural drainage.
According to Shirley Mansfield, Marketing Director of Brett: "Brett Landscaping and Building Products owes much of its success to our nationwide network of builders' merchants".
"We value our relationships enormously".
"As the corporate brand explains, Brett is built on relationships, and we support merchants as much as we can".
"For when we do well, they do well".
"This extends to understanding their customer base and helping to bring them business".
"It is important that we continue to nurture and build upon this relationship".
"Merchants need reliability and consistency from their suppliers; consistency in products, quality, supply and service to enable them to exploit the opportunities in the market".
"Our offer to merchants in 2007 is based on a comprehensive product range that is easy to order and that is delivered on time".
"It is backed with good support for stockists and Approved Installers to help drive business to merchants, plus first class marketing and sales support and customer service centres.".
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