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News Release from: British Gypsum
Edited by the Buildingtalk Editorial
Team on 04 April 2008
British Gypsum joins UK elite
British Gypsum is one of the UK's leading business brands, according to business professionals and the organisation, Superbrands UK.
The company is one of only eight heavyside construction materials suppliers to make the sixth annual Top 500 list of Business Superbrands, alongside other leading brands, including Google, British Airways and Pilkington Achieving the coveted 2008 listing involved a four-stage selection process, including review by the Business Superbrands Council and a YouGov survey of 1500 individual business professionals, who judged the brand against a number of key business criteria
This article was originally published on Buildingtalk on 7 Jul 2005 at 8.00am (UK)
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Each brand was judged for its association with quality products and services, the reliability and consistency with which it delivers against promises and maintains customer service standards; and the uniqueness and personality of its brand, which differentiates it from competitors in the marketplace.
From an initial list of several thousand UK B2B brands, the process identified the top 500 brands in the UK, with British Gypsum in a creditable 325th position in its first ever Superbrands listing.
British Gypsum Marketing Director, Adam Richold, believes the listing owes much to the company's ongoing focus on customer service and sustainability.
"Our company vision is to be the UK's best building materials supplier, as judged by our customers, and we have invested massively in pursuit of this goal in recent years".
"We've invested in new super-efficient plant and manufacturing processes; driven innovation in our products, systems and services; developed the industry's leading technical and training support package through our respected Drywall Academy, and introduced the UK's first and largest post-consumer plasterboard waste recycling service".
"These achievements have already led to awards from leading industry customers including Travis Perkins, Taylor Wimpey and AMEC.
"Our excellent heritage and long history of delivering innovative, high quality solutions to the UK construction industry will have been a major contributing factor to our success".
"At the end of the day though, it is all down to the customer experience and our ongoing focus on continuously improving customer satisfaction, will further reinforce our brand strength going forward.".
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