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News Release from: BRE | Subject: Innovation Discovery Programme
Edited by the Buildingtalk Editorial
Team on 02 December 2004
Unlocking innovation
The Innovation Discovery Programme helps construction industry companies gain greater commercial success.
A new initiative will help construction industry companies gain greater commercial success from both their own innovative ideas and practices, and the latest research and development in the construction and other sectors The Innovation Discovery Programme is a collaboration between BRE - with its extensive technical expertise and knowledge of the construction sector - and Inventa Partners - a company with wide experience of guiding companies through the process of unlocking their own innovations, and exploiting the latest ideas from elsewhere
This article was originally published on Buildingtalk on 2 Oct 2003 at 8.00am (UK)
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With the UK research and development base valued at more than £60 billion, there is considerable scope for greater development of new products and processes.
But finding new ways to access technical solutions, and create new and improved products on the back of them, can require companies to invest significant time and money.
It is for this reason that BRE and Inventa Partners have created a unique approach to enable companies to unlock innovation efficiently and effectively.
'The problem for UK product manufacturers is that when they carry out research and development themselves, they need to claw back the investment in the prices they charge', says Gideon Davenport, Executive Director at Inventa Partners.
'That makes new products more expensive and customers may be unwilling to pay a premium - this can stifle innovation.
BRE and Inventa will look across the existing research base (within the construction industry and outside) to see if there is anything that can be applied to our clients' problems.' 'We see this as a natural extension to the services we offer to our clients,' says Martin Wyatt, BRE's CEO.
'Ultimately they are only interested in what research and innovation can bring to their company, and often not in the science itself - that's our job.'.
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