Building Adhesives launch trailblazing website.

BAL, the leading tile adhesive and grout manufacturer, has launched its pioneering new website, incorporating a range of new features that include an innovative interactive forum.

BAL, the leading tile adhesive and grout manufacturer, has launched its pioneering new website, incorporating a range of new features that include an innovative interactive forum.

The Stoke-based manufacturer is hoping to make an immediate bang with the improved site, which launches following months of planning and development.

The new site will still be located at www.building-adhesives.com, but will have a completely refreshed design and provide a wide range of new and improved facilities and resources for both the BAL and Dunlop sites.

Jo Hickson, Marketing Services Manager commented: "Building Adhesives prides itself on innovation, demonstrated both in the products we develop and the services we provide to the industry".

"Our new website is testament to our commitment to continued improvement in this area, and we believe we have created something that will actively help Tile Fixers, Architects, Specifiers and Distributors by providing bespoke resources and facilities." 14.3million households in the UK are currently connected to the Internet*, and the worldwide web has become a regular news and information resource for millions of people across the country.

With its impressive new site, Building Adhesives is hoping to tap into the developing online professional building and construction community that is emerging through more generic online resources; creating a dynamic and interactive area that will inspire repeat users from the tiling community.

One of the key drivers for these repeat users will be the new interactive forum on the BAL site, in which Tilers and other industry professionals are encouraged to discuss a range of issues, from project experiences to advice and opinions.

Far from being a 'standard' online forum, BAL has created a genuine resource for industry professionals, even incorporating direct communication with the BAL Technical Advisory Service (TAS).

Jo Hickson continued: "With the online forum, we really wanted to maximise the potential of an interactive communication area dedicated to tiling".

"By involving our TAS team, we have gone beyond any other forum in the industry".

"We will also integrate monthly polls and surveys, instigating detailed discussion of important industry issues, from legislation to training".

"The forum will be more than a discussion area, it will provide a voice for the industry as a whole." she added.

The detailed product listing and distributor locator, both popular features of the original website, have been significantly improved; offering users a higher level of detail and making navigation quicker and easier.

The amount of downloadable information has also been increased.

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