Holiday win in BAL in-store promotion

BAL and Tileflair team-up to provide lucky fixer with holiday vouchers.

Leading tile adhesive and grout manufacturer, Building Adhesives has teamed up with one of its biggest customers in the South West to give one lucky customer GBP2000 worth of holiday vouchers.

The winner was announced recently at Tileflair's new HQ in Bristol, with Len Goodridge of flooring firm Edward and Alan Limited scooping the top prize.

Upon presenting the prize, Tileflair chairman Peter Broadhurst commented: "We have a longstanding relationship with BAL, working together on numerous in-store promotions and combined activities".

"This holiday-voucher campaign is the latest in a long line of successful projects, and the campaign has been very well received by all of our regular customers".

In total, Tileflair received over 280 active applications from their seven outlets throughout the South West; and aside from the lucky winner, runner-up prizes included ten state-of-the-art digital radios.

Len Goodridge, the winner of the holiday vouchers, commented: "It's great to have won the holiday vouchers; GBP2000 should go a long way".

"I will be sharing the vouchers with my colleagues at Edward and Alan, but I'll definitely treat myself to a luxury weekend away too!".

"I've always used BAL grouts and adhesives throughout my career, largely due to the quality and performance of the products".

"The ten-year guarantee also offers great peace-of-mind." He added During the period of the promotion, the sales of BAL products increased dramatically, ensuring the campaign was a commercial success for Tileflair.

Indeed, since the promotion ended, sales of BAL products at Tileflair outlets continue to grow.

Paul Harris, head of sales at Building Adhesives commented: "We are very proud to be working with Tileflair, and this latest promotion has been a great opportunity for us to promote the unique benefits of BAL products to their clientele".

"We are always keen to find new ways to support our stockist's in-store, and I hope Len and his team have a great time spending the vouchers!".

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