Product category:
Windows - uPVC
News Release from: Crystal Direct
Edited by the Buildingtalk Editorial
Team on 26 January 2007
Crystal's new brochure tailored for each
customer
Crystal Direct, the national trade fabricator, has launched a new marketing tool to help its installer customers stand out from their competitors and sell more.
Crystal Direct, the large Hertfordshire-based national trade fabricator, has launched a new marketing tool to help its installer customers stand out from their competitors and sell more The new full colour 12-page product brochure is tailored for each customer
This article was originally published on Buildingtalk on 3 Aug 2007 at 8.00am (UK)
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"Many companies offer an overprinting service so customers can have their name on the cover," says Chairman, Martin Randall, "But this is hardly personal, and doesn't help them sell".
"Crystal's brochure though is personalised to reflect each customer's brand and marketing message, including their own text and images".
Martin Randall understands that installers want to use marketing material that's unique to their company: "Creating the right impression in front of the homeowner is important for making the sale".
"No one wants to be in a beauty parade with other installers demonstrating their products using identical brochures".
"Standing out from others is the first step in making a sale.".
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