PVC-U is 'Fighting Back With Facts'

A Crystal Direct product story

Edited by the Buildingtalk editorial team Jul 15, 2008

Fighting Back With Facts, a bold new initiative has been launched, and aims to spark an industry-wide debate on the need to promote PVC-U.

The campaign aims to provide a platform for all those with a stake in the future of the PVC-U industry, in particular installers and fabricators, to express their views and exchange ideas as to how best to secure a prosperous future for PVC-U.

Fighting Back With Facts is the brainchild of Martin Randall, Chairman of Hertfordshire based fabricator Crystal Direct.

Before setting up his own successful fabricating business Randall worked as an installer and has more than two decades of experience in the window industry.

However, he's keen to stress he is launching Fighting Back With Facts on behalf of the entire industry not his own company.

"I believe fabricators and installers need to play a much more active role in securing and shaping a prosperous future for the PVC-U industry".

"After all, we are in the front line".

"It's our sales that suffer first and suffer most when the material we sell comes under attack".

"But if we want to be heard, we need a voice".

"And we need to agree what we want to say," explains Randall".

""My aim in setting up this campaign, is to provide a platform that will enable fabricators and installers to exchange ideas and unite behind an agreed agenda".

"And I invite everyone - fabricators, installers, machinery and software companies, hardware and systems companies - to get involved".

Although his primary objective is to reach out to installers and other fabricators, Randall recognises the important contribution Systems Companies can make to this debate and welcomes the PVCaware initiative (http://www.pvcaware.org) recently launched by the Epwin Group and VEKA.

"I'm also 100% behind any industry campaigns led by the British Plastics Federation ".

"However, fabricators and installers can't rely on Systems Companies and industry federations to do everything for us".

To find out more visit http://www.fightingbackwithfacts.com.