Product category:
Heating Systems, Controls and Management
News Release from: Dimplex UK | Subject: Dimplex SP9 Optiflame fire
Edited by the Buildingtalk Editorial
Team on 27 February 2007
Dimplex SP9 Optiflame fire on GMTV
Currently getting regular national TV exposure is the Dimplex SP9 Optiflame fire, which features on the set of GMTV's 'This Morning' programme.
This spring UK electric space and water heating market leader Dimplex is again targeting consumers with an extensive programme of promotions designed to raise awareness of its comprehensive range of products and generate increased sales for all aspects of the trade The spring activity builds on last autumn's well-attended Energy Roadshow which focused on the energy efficiency of electric fires and showcased the award-winning range of Dimplex Optiflame fires
This article was originally published on Buildingtalk on 14 Mar 2008 at 8.00am (UK)
Related stories
Dimplex fires take off at new Heathrow Terminal 5
Dimplex SP9 Optiflame fires are the focal points in the premium executive lounges at the GBP4.3 billion new British Airways Terminal 5 at London's Heathrow airport.
Dimplex welcomes code changes
Code for Sustainable Homes by the Department of Communities and Local Government, recognises the energy efficiency and carbon saving benefits of heat pumps.
Dimplex radio frequency control goes 24/7
Dimplex radio frequency control solution now offers an even greater level of control over electric heating appliances, as it is available with an LCD programmer unit to give 24/7 programming.
As well as viewing the realistic flame effect first hand, visitors got information on how to reduce their fuel bills and came away with a free low-energy lightbulb.
Currently getting regular national TV exposure is the Dimplex SP9 Optiflame fire, which features on the set of GMTV's 'This Morning' programme.
The sleek modern fire looks great on screen, and because the flame effect can be run without using heat, it's ideal for under the lights of the studio.
More TV exposure has been generated on a number of makeover shows and whilst details of products and programmes are currently embargoed these appearances are valuable in showing the consumer exactly how a product looks and functions in a real home.
Dimplex products will be seen by hundreds of thousands of ideas-hungry consumers at the London Ideal Home Show in March, where Dimplex will have for the fourth year running, a range of fires, DuoHeat radiators, electronic panel heaters and towel rails on display in one of the Show Houses, a star attraction viewed by the majority of show visitors.
More Dimplex fires and a towel rail will be on display in the Ideal Home Magazine stand at the show, which features full roomsets to showcase the products against a realistic background.
Again, this area of the show attracts high footfall and is being supported with online marketing activity including a competition to win a Dimplex fire on the Ideal Home Magazine website.
Last year over 330,000 visitors attended the Ideal Home Show, so the show activity forms a key exposure for Dimplex.
Self-building consumers are also targeted, as Dimplex has a stand at the Homebuilding and Renovating exhibition in March to promote its range of heat pumps as well as Optiflame fires and towel rails.
In addition, Dimplex has permanent displays at the Building Centre and the National Self Build and Renovation Centre (previously BuildStore), which opened in February. Request a free brochure from Dimplex UK ...
• Dimplex UK: contact details and other news
• Email this article to a colleague
• Register for the free Buildingtalk email newsletter
• Buildingtalk Home Page
Search the Pro-Talk network of sites
