Invisible paint detection for Dulux Trade paints

Veri-Tag is the latest advance in paint technology from ICI Paints AkzoNobel, an invisible additive that uses laser based technology to identify the authenticity of Dulux Trade paint.

In a recent survey by Building Magazine 75 per cent of specifiers stated that making sure the contractors followed a specification was one of the most important factors for them.

With this is mind, the addition of Veri-Tag into Dulux Trade makes it easier to confirm that the finished result matches the specification.

On projects where the paint has been applied, the Dulux Trade Sales Force can use laser detection device to identify the Veri-Tag particles, showing these as spots of green light on a black background.

If green spots are revealed by the tool, this demonstrates that the paint used is Dulux Trade Vinyl Matt.

Veri-Tag is a paint additive that is invisible to the naked eye, but detectable following application using laser technology.

It is currently being added to Dulux Trade Vinyl Matt Light Base.

This means Veri-Tag is available in more than 4,000 Dulux Trade Vinyl Matt colours.

Veri-Tag has no effect on the appearance, physical properties or price of the paint, neither does it affect the substrate to which the paint is applied.

The additive can only be detected using the special detection device carried by the Dulux Trade Sales Force, meaning the quality of the overall finish is not compromised.

Dulux Trade is continually investing in product development and is at the forefront of the decorative paints and performance coatings industry.

Its innovative products are designed to meet customer needs and to reflect current industry requirements and demands.

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