Product category:
Refurbishment
News Release from: eBuilders | Subject: 'The Pro's Guide to Converting Internet Leads'
Edited by the Buildingtalk Editorial
Team on 15 October 2007
Get the best out of internet sales leads
'The Pro's Guide to Converting Internet Leads', a powerful, free of charge new guide written and published by home improvement Internet expert Barry Dunlop, is sponsored by eBuilders.
In any sales environment sales leads are more valuable ounce for ounce than gold And in dealing with sales leads the biggest mistake that anyone can make is to assume that the rules of lead follow up and conversion are the same for Internet generated enquires, as those from traditional sources
This article was originally published on Buildingtalk on 26 May 2003 at 8.00am (UK)
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That is the conclusion that anyone will arrive at when they have read 'The Pro's Guide to Converting Internet Leads', a powerful, free of charge new guide written and published by home improvement Internet expert Barry Dunlop, and sponsored by eBuilders , owners of www.ConservatoriesOnline.com and other consumer advice sites.
In this lively and entertaining 35 page booklet, which is available as a free download, Barry establishes some clear principles about how leads that arrive by way of the Internet should be tackled.
And with many within the glazing industry stumbling rather than marching forcefully to embrace fully the Internet and its potential, it is also likely that any response generated as a result of such forays will also be treated with a lack of vigour.
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The first and most important way of dealing with Internet leads, asserts Barry, is to deal with them now.
The key to the Internet is immediacy - people that cast their net out into cyberspace are doing so because they have a question to which they want an immediate answer.
Accordingly the surfer will be impressed by a fast and thorough response, and conversely dismiss anything else.
It is also likely, says Barry, that the enquirer will have used several sites so it is important to develop a distinctive and professional approach that separates you from the rest.
Barry, who was a direct salesman before realising the potential of the Internet as a sales tool and creating one of the first home improvement web sites in the World, considers the Internet entirely from a direct sales point of view.
Studiously avoiding geek-talk 'The Pro's Guide to Converting Internet Leads' is a coffee-break read but one that may provide the most wisely invested few minutes it is possible to spend.
It deals with the use of third party web sites, auto-responders, the use of email to respond and indeed, the very nature of and psychology behind Internet leads.
Sections include how to make money by using the right words, 10 Tips for selling on the Internet, how to use Google to research the lead and special notes for sales managers.
A guide to terminology will also allow a degree of interpretation when dealing with cyberbabble-speaking so-called 'experts'.
The Pro's Guide to Converting Internet Leads is sponsored by eBuilders , the company that Barry Dunlop founded and for which he sold his controlling stake in 2006.
eBuilders is the pioneer of home improvement web sites, now with more than 100 sites covering every home improvement discipline from replacement windows and conservatories, kitchen, bathrooms and bedrooms, and now such subjects as garage conversions and blinds and shutters.
The company is highly skilled at generating high quality sales leads from home owners seeking dependable, high quality advice, transmitting enquiries to its advertisers and sponsors instantaneously.
The Pro's Guide to Converting Internet Leads is available free of charge from www.ebuilders.co.uk/pro.htm or http://www.ebuilders.co.uk from where you will be able to download a copy; or by telephone - 01603 879423; or email info@ebuilders.co.uk.
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