Alastair Campbell at Ecobuild

Alastair Campbell, New Labour's Director of Communications and Strategy until 2003, will share his views on why 'we don't do green' in the Arena at Ecobuild .

In a discussion chaired by Roger Harrabin, BBC Environment Analyst, Campbell will tackle the political, behavioural and marketing obstacles to our adopting a greener way of life, and explore the strategies that might just make us 'do green' after all.

Campbell joins a raft of high-profile speakers in the Arena at Ecobuild 2009, including Michael Portillo on behavioural change as the single most important factor in reducing global carbon emissions, and Germaine Greer stirring up debate by asking 'Do eco buildings have to be ugly?'.

They will join John Beddington, Bjorn Lomborg, Dan Cruickshank, Tony Juniper, Sunand Prasad and more, participating in debates, interviews and keynotes covering design, politics, science, philosophy, art and the environment.

Sessions will be hosted by the best in their field, including James Naughtie, Matthew Parris, Mark Lawson and Roger Harrabin.

The Arena is part of an extensive programme of events at Ecobuild which includes more than 100 free conference and seminar sessions (including the inaugural UKGBC conference), a dozen interactive attractions and an exhibition showcase featuring 800 suppliers of sustainable construction products and services.

The event will attract in excess of 30,000 visitors to Earl's Court between 03 - 05 March 2009.

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