Eurocell acquires Peninsula Plastics.

Peninsula Plastics sells a range of PVC-u building plastics into the trade and DIY sectors and will become part of the Eurocell Building Plastics division.

Eurocell, the UK's market-leading manufacturer and distributor of quality PVC-u profiles and building plastics, today announced the acquisition of Peninsula Plastics.

Peninsula Plastics, which has a turnover of over GBP3m, operates three branches in the North-West of England including Stockport, Oldham and from its head office in Birkenhead, Merseyside.

The company sells a range of PVC-u building plastics into the trade and DIY sectors and will become part of the Eurocell Building Plastics (EBP) division, which currently has over 80 of its own depots across the country.

All three Peninsula Plastic branches are located in areas complementary to existing Eurocell depots, which means the acquisition strengthens the company's overall presence in the North West.

The acquisition will mean customers in this area will have even better and quicker access to the entire Eurocell range, which is based around providing a one-stop-shop for all customers' building plastics needs.

Commenting on the acquisition, Patrick Bateman, Chief Executive Officer of Eurocell, explains: "Peninsula Plastics is a perfect fit with Eurocell because it extends and complements our depot operations in the North West".

"Culturally the two businesses have perfect synergy because they have both built a strong reputation in the industry for offering best in class service, with each branch having a real 'can-do' attitude to customer satisfaction".

"There is no other national building plastics depot network that offers such a wide product range along with exceptional value for money".

Adding Peninsula Plastics to its portfolio further secures Eurocell's position as the fastest growing company over the last ten years within the PVC-u industry.*.

This has been achieved by a continual focus on investment, innovation and customer service.

Peninsula Plastics will now have access to all the products manufactured by Eurocell, ensuring an even quicker turnaround of orders, greater reliability of delivery and consistent quality assurance.

In addition, the fact that Eurocell manufactures many of the products offered in the depots will ensure costs are kept down to offer real value for money for customers.

Patrick Bateman continues: "Peninsula Plastics is a successful business in its own right, operating in a very competitive market".

"We are really excited by this acquisition because it allows us to extend our one-stop-shop offer to installers, contractors and DIY'ers in the North West".

Eurocell is part of the Tessenderlo Group, a company employing over 8,000 people on more than 100 sites in 21 countries worldwide.

Turnover last year for the group was GBP1.6bn, and the latest acquisition of Peninsula Plastics takes the Eurocell turnover to GBP130m.

* Rigby Research 2007: The PVC-u Profile Industry in the UK 2006: Market and forecast.

Back to top