New head of merchant sales appointed at Finnforest

Finnforest has announced the internal appointment of Darren Pack to head of UK merchant sales.

Darren will be well known to many merchants, as throughout his time with Finnforest he has been responsible for developing relationships with some of the company's key distribution customers.

Darren has a wealth of timber expertise, informing his valuable insight into the shifting sales opportunities for timber products.

This will be deployed to steer Finnforest's merchant sales team; providing merchant customers with support in the effective promotion and sale of products for gaining competitive advantage.

Demonstrating Finnforest's real grasp of the current trading landscape, Darren is also keen to help merchant customers manage out cost.

Darren has developed his career in the timber industry from inception in 1990 as a management trainee and worked his way through the ranks.

His experience reaches across all aspects of the timber business, from transportation, mill, tool setting, shipping and yard management to in-depth technical knowledge.

Darren moved into a sales role where he has stayed ever since, providing regional and national sales support for Finnforest customers.

Back to top