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News Release from: Gensler | Subject: Barneys New York
Edited by the Buildingtalk Editorial
Team on 09 November 2006
Barneys New York opens Dallas flagship
store
Designed by Gensler in tandem with the Barneys in-house design team, this is the luxe retailer's third largest flagship location - after New York City and Beverly Hills.
Barneys New York has opened its new 88,000-square-foot Dallas flagship store at NorthPark Center, the premier mall known for its emphasis on art Designed by Gensler in tandem with the Barneys in-house design team, the luxe retailer's third largest flagship location (after New York City and Beverly Hills) announces its presence to high-end shoppers with a sculptural glowing steel and glass 'light box' embedded in the store's expansive 35-foot white brick facade
This article was originally published on Buildingtalk on 21 Mar 2002 at 8.00am (UK)
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Gensler collaborated with fine artists, including sculptor John Paul Phillipe and decorative artist Jonathan Adler, in developing both the exterior and interior designs.
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"The design of Barneys New York in Dallas is architecture at the service of retail," explains Lance Boge, Gensler's design director for the new store.
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"In drawing on the recognizable sculptural forms created by artist John-Paul Phillipe for Barneys internationally, we've designed a facade as a piece of sculpture and even established an architectural branded doorway into Barneys-a facade that is art, architecture, and brand." In a departure from its usual presence in upscale urban settings, the new Barneys is located in the high-end NorthPark Center mall.
A strategically devised, dramatic facade insures that the store will stand out among the numerous mall options in a way that befits Barneys' upscale urban cache.
The retailer commissioned artist and long-time Barneys' collaborator John-Paul Philippe, who created the signature steel sculpture at Barneys' Ginza, Japan, location, among others, to collaborate with Gensler in making the Dallas store equally memorable.
The creative synthesis of artist and architect resulted in a visually striking glass and steel curtainwall vestibule structure that transparently encases a multi-dimensional steel sculpture.
The structure functions as the major external entrance to the store, transforming the building itself into a work of sculpture.
A bold red cantilevered steel slab emerges from the entrance structure to create an elegant red porte cochere awning balancing above and defining a waiting area for valet parking.
Inside, Gensler's task was to capture the taste, luxury and humor of the Barneys brand while creating an environment with its own personality.
''The iconic style of Barneys New York is a perfect fit for Dallas' fashion-conscious consumer," says Jeff Henry, Gensler's interior design director for the store.
"Designed to flow effortlessly, the major interior elements-floors, walls, ceilings-work together to create a sculptural stage that supports the unique merchandise and witty presentations.
Wrapped around all of this are sumptuous materials that assert the Barneys New York unmistakable point of view".
Spiraling between the two floors, the wood, limestone, and steel staircase forms a directional focal point for shoppers.
The stair's steel structure is built with the same cut shapes as the exterior sculpture; the railing features glass etched with a pattern that also references the exterior.
Supported by a single steal beam, the stairway is light and transparent, cascading down and culminating midway with a platform to be used as an ad hoc runway for fashion events.
The interior features such luxury materials and finishes as Italian plaster, end-grain oak flooring, hammered steel, Lucite, ombred-limestone mosaics, and black-stained oak with gold cerusing.
To emphasize the fine art theme throughout the store and mall, four artists (Carter Kustera, Terrence Gower, designer Jonathan Adler, and Phillipe) contributed original artwork including mixed- media and painted murals and silhouettes, sculpture, ceramic artwork, and even custom furnishings and interior design for the new Personal Shopping area.
NorthPark Center is a fitting home for the new Barneys.
Raymond Nasher, who developed the mall, is widely known as the world's leading collector of 20th Century sculpture and modern art.
Since the 1960s he has introduced NorthPark shoppers to works by Borofsky, Warhol, Lichtenstein, and Stella, among others.
Gensler's New York and San Francisco offices completed the store in just 14 months, some 4-8 months faster than the industry standard.
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