New corporate identity for H+H Celcon

H+H Celcon, the UK's leading supplier of aircrete products has changed its company name to H+H UK .

This move is in line with the strategy of parent company H+H International to streamline its branding and marketing efforts to create a stronger European brand, visible in all markets in which the Group has a presence.

The Celcon brand is recognised as being very strong in the UK and the Celcon name will continue to be used for the company's products and form part of the UK company's logo.

H+H International is responding to the increasing internationalisation of the industry.

It is expanding its operations and driving into Eastern Europe, with the aim of becoming the leading European supplier of aircrete products and solutions.

Unified branding will help to promote the Group's products across Europe.

In the past 2 years H+H International has bought factories in Poland and the Czech Republic and set up sales operations in Ukraine and Slovakia.

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