Product category:
Power Tools
News Release from: Husqvarna Construction Products
Edited by the Buildingtalk Editorial
Team on 30 November 2006
Husqvarna Construction Products launches
new brand
Husqvarna Construction Products' has chosen to assemble its brands under a single joint brand: Husqvarna.
Husqvarna Construction Products, which is part of the recently exchange-listed Husqvarna Group, has chosen to assemble its brands under a single joint brand: Husqvarna Therefore, Dimas, Partner and Target will be phased out in the beginning of 2007
This article was originally published on Buildingtalk on 22 Jan 2007 at 8.00am (UK)
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"By focusing on a single brand, Husqvarna, we can clearly show our strength in the market and be perceived by everyone as a strong, global brand.
From a historical perspective, our strengths have been product development, global distribution and also service and support.
Now, when we are investing all our resources in a single brand we will become even stronger in these areas", says Anders Stroby, CEO Husqvarna Construction Products.
The launch of Husqvarna will be carried out simultaneously throughout the world and will be introduced through the advertising campaign, 'Do you see the difference?' in early 2007.
As of the New Year, products will carry the new logotype and will be delivered in the Husqvarna colours: orange and grey.
However, during the first year, a certain amount of double-branding will occur.
This will be done to make the changeover as smooth as possible for customers.
"By changing to a single brand, Husqvarna, we will become more visible, have a clearer profile, and be perceived as one company.
Our customers will get better service and support and we will be able to offer more new products", says Anders Strandouml;by.
However, the brand for the stone industry, Diamant Boart, will not be changed.
"Diamant Boart is our strong, global brand for stone operations within Husqvarna Construction Products, which is a totally separate business with its own customers and sales organizations.
It is of vital importance that we retain the brand, Diamant Boart, for this operation", says Anders Stroby.
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