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Building Industry Events and Training
News Release from: Interbuild - The Building Show
Edited by the Buildingtalk Editorial
Team on 07 September 2005
Interbuild 2006 - new owners, new show
Major changes have taken place since Interbuild 2004 as control of the event switches entirely into the hands of Emap Construct.
Major changes have taken place since Interbuild 2004 as control of the event switches entirely into the hands of Emap Construct As experts in exhibition organisation with unrivalled knowledge of the market, the new owners are only too aware that a show with an extensive pedigree in UK construction needs to constantly evolve to keep pace with an innovative industry
This article was originally published on Buildingtalk on 12 Jun 2008 at 8.00am (UK)
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Moves have already been made to overhaul the show that attracted almost 45,000 trade visitors in April to create a better event for 2006 that is more straightforward for exhibitors and more accessible to those who visit.
Emap Marketing Director Ross Sturley said: "Our involvement gives us the opportunity to build on the event's success".
""Our maxim is to bring devout commitment, focus and considerably more marketing investment.
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"Through extensive market research we have already consulted with many exhibitors and visitors".
"They have told us what they think, we have listened and this is helping to develop the event for 2006." The first big step that Emap Construct has taken is to make the organisation of the Interbuild halls less unwieldy.
In 2006 there will only be three main areas in 2006 - Interiors and Services, Structural and External and Truck and Tool.
Added Ross: "This move has been carried out to restore the show's focus".
"We felt - with something like 14 separate mini-shows under one roof - Interbuild had become too diffused to the extent that too many people failed to comprehend how the thing was meant to work".
"We wanted to restore the simplicity and clarity that a building show needs and so far it's a decision that is being very well received by the market".
"Exhibitors can now visualise much more clearly how the event will operate and ultimately, visitors can work out much more easily how they will navigate the halls when they arrive".
The second substantial difference from 2004 has been the appointment of a new Event Director.
Taking over the reins will be Gordon Thomas, who has switched from Emap's hugely successful gardening and leisure exhibition, Glee, to oversee this flagship event.
Said Gordon: "Interbuild is a massive event on the construction calendar and presents a big but very exciting challenge for me.
"Many people had nothing but good things to say about the 2004 show and what small criticisms there were I intend to address to ensure 2006 is an even bigger success".
"An event that comes with more than a century of history comes with an immense amount of responsibility and heritage and I will do all I can to extend Interbuild's traditions as a showcase of UK construction excellence".
Interbuild 2006 - The Building Show takes place at the NEC in Birmingham from April 23 to 27. Request free introductory details about products from Interbuild - The Building Show ...
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