Product category:
Building Trade Associations and Institutes
News Release from: Interalia Communications | Subject: Marketing and messaging flexibility
Edited by the Buildingtalk Editorial
Team on 08 March 2007
IProMOH for marketing and messaging
flexibility
Interalia's iProMOH is enabling Carco Group, the Southwest's premier Renault dealership group, to keep its customers fully informed about latest promotional events and current offers.
Interalia's iProMOH is enabling Carco Group, the Southwest's premier Renault dealership group, to keep its customers fully informed about the latest promotional events and current offers Supplied by the UK's Premier On Hold and In Queue marketing specialist, New Voice Media, the state-of-the-art system enables Carco Group's dealerships, City Motors and SJ Cook and Sons in Bristol and Weston-super-Mare, to quickly and easily update its messaging by downloading new material direct from New Voice Media's host server
This article was originally published on Buildingtalk on 2 Sep 2008 at 8.00am (UK)
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Previously, New Voice Media had to dial into Carco Group's telephone systems and manually update the messaging after they were produced in its studios.
Now, utilising IP technology, the company's three sites remotely renew their messaging by automatically contacting New Voice Media's host server for updates, via the Internet.
The dealerships also use the iProMOH's time and date stamp to play certain productions at predetermined times.
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"We have used New Voice Media for six years and the company has always provided us with technically advanced products", says Lisa Groves, Marketing Manager for Carco Group.
"The iProMOH works really well and is a great improvement on our previous system as it allows messages to be tailored to meet our specific requirements which can range from giving generic messaging about our services to details on current offers and promotional events".
Unlike CD or tape players, there are no moving parts and the iProMOH does not require media to be sent out when the unit needs updating.
A whole network of systems can be updated from one server and set to play the production at a predetermined time.
Providing two solutions in one, the iProMOH is both an announcer that can entertain and inform on-hold callers and an announcement device for a public address system for broadcasting music and/or messages to customers.
"The iProMOH has enabled us to provide Carco Group with an even more efficient service", says Nick Findlay, Managing Director of New Voice Media.
"Traditional systems rely on staff updating tapes".
"Ensuring messaging is regularly changed can be a weak point in an organisation".
"However by using iProMOH we can update a single iProMOH or a bank of units in a matter of minutes".
The unique iProMOH system uses pull-technology to request downloads from the host web-server when it needs updating.
This server can be available on the internal LAN or Internet.
To allow connection past firewalls, the iProMOH will connect an outbound connection (HTTP) to the iCAS software application at configured intervals.
Once contact has been established the iProMOH will uniquely identify itself to the software and download any productions that are available for that unit.
On-hold companies or marketing departments can update the units at any time to any location in the world.
The iProMOH is an affordable and intelligent solution that solves all the typical problems associated with promotional on-hold music/message announcement systems.
Available from Interalia distributors, the iProMOH is backed by a company renowned for its quality, reliability and outstanding support.
It will provide a cost effective solution to any industry wishing to give its clientele the very best in customer service".
"Our objective is to provide customer with a totally integrated solution from producing new material in our studios to downloading new material as frequently and as quickly as required", concludes Nick Findlay.
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