Product category:
Bricks, Blocks and Lintels
News Release from: Instarmac Group
Edited by the Buildingtalk Editorial
Team on 05 April 2005
Instarmac de-mystifies more products
Instarmac is re-branding three of its Ultra wall and floor grouting materials, as well as introducing freshly-designed and colour coded packaging.
In order to minimise possible confusion, both at point-of-sale and point-of-use, the Instarmac Group plc is re-branding three of its Ultra wall and floor grouting materials, as well as introducing freshly-designed and colour coded packaging The changes form part of a continuous improvement programme instigated by the fast growing Tamworth based adhesives and grouts manufacturer
This article was originally published on Buildingtalk on 28 Apr 2008 at 8.00am (UK)
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UltraProGrout W is now to be known as Ultra Wall Grout, UltraProGrout F has been renamed as Ultra Floor Grout and UltraGrout FF has become Ultra Flexible Floor Grout.
Each of the new simplified brand names is designed to precisely signify the specific use of the product, which should result in less confusion and better tile fixing.
Ultra Wall Grout is specifically formulated to bond ceramic, mosaic and most common wall tiles.
Ultra Floor Grout is designed exclusively to bond ceramic and mosaic floor tiles, whilst Ultra Flexible Floor Grout is intended for use with natural stone, slate and porcelain tiles where movement or vibration is likely or anticipated.
All can be employed both internally and externally for various applications including bathrooms, kitchens, conservatories and swimming pools and all contain fungicide to prevent the possible build up of mould growth.
In addition to the re-branding, each product's packaging will be colour-coded to further assist selection.
Ultra Wall Grout will instantly recognisable in lilac, Ultra Floor Grout in green and Ultra Flexible Floor Grout in blue.
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