Product category:
Cladding and Facades
News Release from: International Barrier Technology
Edited by the Buildingtalk Editorial
Team on 03 March 2004
Barrier Aims to Repeat Success
International Barrier Technology engage new manufacturers representative in its first step to replicate its successful marketing and sales strategy in Florida to other U.S. regions.
International Barrier Technology, a manufacturer and marketer of fire resistant building materials, has engaged a new manufacturers representative, Mr Joe Spagnolo, in its first step to replicate its successful marketing and sales strategy in Florida to other U.S regions
This article was originally published on Buildingtalk on 17 Mar 2005 at 8.00am (UK)
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Barrier's use of manufacturers reps in Florida resulted in sales of its Blazeguard fire resistant wood panels doubling over three years, making Florida the company's most valuable market.
Barrier aims to repeat this success with the addition of Mr Spagnolo's experience and proven capabilities in the mid-Atlantic region.
Mr Spagnolo has over 15 years experience representing building products to the building industry.
He has an extensive network of distributors, builders, architects, and specifying engineers and represents national brands in siding, roofing, and composite molding products.
Mr Spagnolo has been a volunteer fire fighter for over a decade, and is currently with the Hannover County volunteer fire department in Virginia.
He has a Bachelor of Science (1988) from Virginia Polytechnic Institute (Virginia Tech).
"International Barrier provides a unique opportunity to represent building materials that provide an excellent value proposition for builders and make homes safer from fire," said Mr Spagnolo.
"As a volunteer firefighter with a first-hand perspective on fire risks, I know that firefighters value structural building materials that last longer when exposed to fire.
Blazeguard offers that solution and can provide more time for people to escape a burning home and firefighters to arrive at the scene and fight the fire." "Mr Spagnolo was recommended to me by the manager of a Lowe's Contractor Yard that carries Blazeguard," said president Mike Huddy.
"I am excited to be taking our first step to engage manufacturers reps in new U.S.
regions and to have Joe working with us to attain the goal of doubling monthly sales in the mid-Atlantic region by year end.".
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