Big bang promotion from Irwin

Big Bang Promotion - home to Irwin's best selling Pro Touch retractable Knives and Bi-metal Blue Blades.

Following on from the recent success of a national tabloid advertising campaign promoting its exceptional range of Knives and Blades, the Irwin Industrial Tool Company, the UK's leading manufacturer of hand tools and power tool accessories, is further supporting Builder's Merchants and Independent Retailers with the launch of the new 'Big Bang Promotion' - home to Irwin's best selling Pro Touch retractable Knives and Bi-metal Blue Blades.

Holding up to ninety-six packs of knives and blades and standing 1300mm tall, this highly visual merchandiser provides Builder's Merchants and Independent Stockists with the ideal tool to attract customer attention and increase sales of Irwin's innovative range.

With its small base area, 416mmx453mm, merchants and stockists can position the stock in a prime location, designed to be long lasting with a protective plastic base, which enables the surrounding floor area to be cleaned.

Jason Metcalf, Marketing Manager for Irwin commented: "The new 'Big Bang Promotion' has been designed with visibility and flexibility in mind.

Striking branding and mass product draws customers to the merchandiser and encourages them to buy.

"Research has proven that customers are more likely to make a purchase if plenty of product is available, as very few wish to be seen taking the last items.

Irwin has addressed this with the launch of its highly visible 'Big Bang Promotion', which allows stockists to replenish supplies with greater ease.

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