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Product category: Lighting Services
News Release from: Intelliswitch
Edited by the Buildingtalk Editorial Team on 06 October 2003

New Intelligent Lightswitch Spreads
Across UK

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62 CEF [City Electrical Factor] outlets are now stocking Intelliswitch products.

62 City Electrical Factor (CEF) electrical wholesale outlets are now selling a revolutionary intelligent touch control lightswitch, with more outlets taking up stocks weekly of 'The Switch' from Intelliswitch An initial product trial was run in four CEF branches (Warwick, Tamworth, Coleshill and Kings Norton) but stockist numbers have rapidly increased nationwide in response to 'across the counter' demand for the product

"We have sold Intelliswitch's touch control dimmer lightswitches now for about 11 months and are enjoying considerable success with the product", said Dave Wakelen, Stores Manager at CEF Tamworth.

"Being touch control and with its colour, finish and function variations, the Intelliswitch product seems to fit with the UK's love for DIY, lifestyle and home improvements." 'The Switch' is one of the most exciting products to hit the electrical marketplace in recent years and heralds a move towards more intelligent lighting control devices.

Uniquely, the touch control switches combine a stylish, compact design with mood-enhancing features including dimming as standard, plus specific function options, such as security timers, auto-off energy savers, night lights and reading lights.

The switches are available in four ranges: Slimline, Flatplate and Classic (metal switches) plus Lifestyle (plastic), with finishes designed to fit in with any d?cor or room setting.

The metal switch ranges are available in five different chrome or brass finishes, which can be combined with 'touch' inserts chosen from nearly twenty different colours.

The plastic switches are also available with snap-on cover plates, which can be colour co-ordinated from the same colour range.

The products are easy to fit and require no additional wiring, with slave switches available to allow for two-way switching.

'The Switch' features a ground-breaking self-calibration feature which allows it to compensate for its local environment, ensuring faultless operation in all installations, e.g, in dry or damp walls, brick or plaster, near metal beams and behind metal face plates or ceramic tiles.

Intelliswitch products are manufactured in the UK by an ISO9001 approved company and have been independently tested and approved to the latest applicable British and European (BS EN) standards.

They will appeal to a wide range of consumers, architects, house builders, specifiers and electricians as a practical and affordable solution that is both functional and aesthetically pleasing.

Intelliswitch Chairman, Graham Whitworth, commented "The take up by CEF outlets of 'The Switch' acknowledges that customer demand for the product is there and means that those outlets are well placed to capitalise on this, when sales further increase in coming months as more people become aware of 'The Switch' through our PR, advertising and marketing campaigns.".

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