Publirail advertising for escalator rails

Publirail can be added to escalator handrails at airports, shopping centres and many other locations to provide advertising.

The key benefits are that Publirail will provide a revenue source for this space which can be used to offset escalator maintenance costs.

For the advertiser, they have a new impact space in the point of sale, where consumers are walking everyday, and have, at least 30 seconds exposure of the advert.

The customer 'touch the ad', which is high impact from a marketing perspective.

It provides health and safety advantages too.

For the user of the escalator, Publirail is reassuring, giving people more confidence, with the additional visual reference enabling them to better judge how fast the escalator is going.

Also the cleanliness of Publirail if of a much higher standard.

Usually the standard handrail gives off dirt and small black marks on your hands but the Publirail covers all the handrails in a protector, removing the usual rubber dirt.

Plus simply the image structure and decoration are of far more interest.

Seeyoucoming are looking for entrepreneurs in others countries to help market the product.

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