Product category:
Windows - uPVC
News Release from: Kestrel-BCE | Subject: 100% calcium zinc stabilisers
Edited by the Buildingtalk Editorial
Team on 19 April 2007
Kestrel is launching new promotional
campaign
PVC-UE and PVC-U building products supplier, Kestrel, is launching a new promotional campaign on the fact it uses 100% calcium zinc stabilisers.
Some roofline manufacturers use calcium zinc in the skin of their products claiming it helps colour fastness, but for Kestrel customers, it's calcium zinc to the core "Environmental impact is more than just a matter of conscience in today's building industry," says Tony Crutcher, Sales and Marketing Director of Kestrel, "it is a critical business driver
This article was originally published on Buildingtalk on 18 Jun 2008 at 8.00am (UK)
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Sustainability, whether in building design, the carbon footprint of materials or in the actual building process itself, is under intense scrutiny and increasingly regulation.
Committed to helping our customers stay ahead of market trends, Kestrel has been working on future proofing our products in terms of environmental impact for several years.
Eliminating lead content and switching 100% to calcium zinc was the first step.
We believe we have gone one step further and uniquely, offer the only product that has both a calcium zinc core and calcium zinc skin surface.
"We've gone further because we want to help our customers future proof their business and differentiate themselves now," continues Tony.
"We've also launched a campaign to promote our 'Calcium Zinc to the Core' message.
The campaign has its own identity with a new logo stamp and in its entirety will support our customers in making the most of the advantage they have over the competition. Request a free brochure from Kestrel-BCE ...
Ultimately it's good to do the right thing by the environment, but if it helps our customers win even more sales along the way, that's even better.".
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