Lafarge and Jackson launch World Cup campaign

A Lafarge Plasterboard product story

Edited by the Buildingtalk editorial team Mar 16, 2010

Lafarge Plasterboard and Jackson Building Centres have launched a World Cup competition for UK customers.

The campaign, 'Put your shirt on us winning the World Cup,' is available at all 24 Jackson Building Centres in the UK and runs until the end of April.

Steve Marris, commercial director for Jackson Building Centres celebrates the launch of its World Cup campaign in collaboration with Lafarge Plasterboard

Customers spending GBP150 on GTEC plasterboard and GBP100 on GTEC plasterboard accessories in one transaction, will receive a special edition England shirt, emblazoned with the number 6, as sported by England Captain Bobby Moore when he lifted the trophy for the nation at Wembley in 1966.

In addition, customers may enter a prize draw to win two tickets to the historic stadium for the first England friendly after the World Cup.

The competition is limited to one entry per customer to ensure there will be plenty of shirts to go around.

The promotion is being supported by a poster campaign and flyers, including info cards featuring the World Cup fixtures list and details on Lafarge Plasterboard products.