Coating your bathroom investment

Lakes Bathrooms launch AllClear, a high performance protective coating on their shower enclosures and doors, to add value without increasing prices.

AllClear is the invisible coating that, Lakes claim, will keep shower enclosures and doors looking as good as new as it repels water, soap scum and limescale.

Coatings have been around in the bathroom market for over ten years and in that time have been transformed from varnish-like silicon products to invisible hydrophobic layers, engineered at molecular level.

They build a repellent, ultra-smooth layer on glass or ceramics which residue slides off and water droplets merge and fall from.

Robin Craddock, sales director at Lakes Bathrooms explains why the company is now applying this coating during manufacture without incremental charge: "In the current market it is critical to provide real value for money".

"Our products target the mid-market and they are high quality but very competitively priced".

"Installers find them easy to fit and we wanted to find an added reason for commercial specifiers and contractors to choose them"".

""We recognise that house builders are under real pressure at the moment and many are turning to public contracts".

"In this economic environment every supplier to the trade should be trying to give more and charge less".

"We're aiming to give a set of additional benefits that the trade can then pass on to their customers, but without charging any more for them".

Potential benefits of bathroom coatings start with cost savings, both in reduced cleaning time - and hence labour costs - and in reduced requirement for chemical cleaning products.

Glass treated with AllClear, it is claimed, requires only a wipe with a cloth and clean water to be returned to a clean and clear state.

In commercial environments green factors also come into play as part of Corporate Social Responsibility.

Using less cleaning products say Lakes, means that less astringent, harmful chemicals get released down the drain.

Hygiene is also claimed to be improved as the reduction of residue build-up means the reduction of environments where mould and bacteria can grow.

Prices for products in the Lakes Collection, pre-treated with AllClear, range from GBP236.

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